The last two stages of the buyer’s life cycle are the purchase and after-sales stages. Each stage should be coordinated with different marketing methods to achieve the goal. Let’s take a look at how cross-border sellers should do digital marketing in these two stages?
1. Purchase stage
In the purchase stage, the marketing priority is email-SMM-content-SEO.
Email marketing: send promotional information, coupons, etc. to encourage buyers to place orders.
SMM: High-frequency viral communication of preferential information, direct call lltoaction!
Content marketing: gain trust from the perspectives of graphic evaluation, feedback, professional explanation, etc., and then intersperse discounts to promote the desire to place orders.
SEM: When buyers are searching, sellers put some shopping ads to promote purchases.
SEO improves website rankings, increases trust, optimizes the entire shopping process, and enhances the quality of the shopping experience.
In this process, it is very important to keep stimulating buyers to call, because 80% of buyers need behavioral guidance.
However, if the seller’s marketing is calling from the beginning, unless the product strength is very strong, the seller’s conversion cost must be very high.
2. After-sales and extension stage
After-sales and subsequent extension stage: email marketing-smm-content marketing-seo-affiliate.
Email marketing: logistics, user experience, after-sales closer, increase buyer’s favorability, and improve loyalty.
SMM: Promote subsequent new products, promotion activities, and upgrade buyer’s sense of value.
Content marketing: instruction guide, professional sharing, new product recommendation, sharing drainage, use content to increase buyer stickiness, and increase the possibility of repurchase.
SEO: Optimize the entire shopping process and improve the quality of experience.
Encourage recognized buyers to help share, and buyer endorsement will greatly reduce the subsequent new conversion costs.
In this link, the improvement of buyer experience is more conducive to subsequent repurchase, loyalty cultivation and autonomous sharing awareness.
Let buyers be in a state of liking, willing to repurchase and share.
Such a reciprocating digital marketing comble can provide precise marketing for buyer groups in different states, greatly reducing the seller’s conversion cost, and gaining good product buyer reputation in this virtuous cycle.