For many sellers, getting the Gold Shopping Cart is an important part of locking in sales conversion, which can significantly increase sales. Sellers who win the “Gold Shopping Cart” are selected by Amazon from a large number of qualified sellers based on product prices, supply conditions, buyer delivery addresses and other conditions.
Of course, more other offers are also displayed on the product detail page. Other offers on the product detail page. Up to three additional offers will be displayed in the “Other Sellers on Amazon” box.
The rest of the offers will be folded together “new&used” link, click all offers for this product. Sellers who did not win the Gold Shopping Cart will be folded.
Therefore, getting the Gold Shopping Cart means having traffic and having the main channel for transactions with buyers.
How to increase the chance of getting the Amazon Shopping Cart?
1. Use FBA to ship.
2. The delivery time is 1~3 days.
3. Improve the Seller Rating index.
4. The order missing rate (ODR) is <1%.
5. The shipment delay rate is 4%.
6. The cancellation rate before shipment is 2.5%.
7. Improve buyer satisfaction, with an average rating of more than 4 stars.
Under what circumstances will the seller have no shopping cart?
1. New listings may not have a shopping cart; especially when the seller uses it, FBA, and then the weight of the listing is up, the seller will naturally be assigned a shopping cart.
2. When the listing is running normally, there will be subsequent sales, and multiple sellers will compete for the shopping cart. At this time, your own shopping cart share may be divided.
Because the system will decide based on the performance of all sellers, of course it is also based on the algorithm, but the seller may be robbed, so it is important to drive away the follow-up sales!
3. Listings that no one buys may not have a shopping cart. This is easy to understand. Without sales, the seller does not deserve a gold shopping cart.
4. There are too many negative reviews, and the shopping cart is gone; if there are too many negative reviews, the ranking will naturally be very low, and it is not worthy of a gold shopping cart.
5. The product price has no advantage, nor does the shopping cart; because the platform must be oriented to buyers, the seller’s price is relatively high, of course, the same product, the low price will have a better performance opportunity.
Amazon’s “Golden Shopping Cart” is displayed at the top right corner of the listing product details page. As long as the product can be delivered to the buyer’s delivery address, the buyer can “Add to Cart” or “Buy Now”.