AliExpress is a platform that offers a wide range of product categories, and merchants can choose the categories that suit them to operate. These include clothing accessories, jewelry, watches, shoes and bags, beauty, hairdressing, maternity and baby products, toys, wedding dresses, auto parts, computer office, consumer electronics, mobile communications, etc. Each category has its own characteristics and business opportunities.
Specifically, for beauty and health categories, massage instruments and health instruments are relatively scarce products on the current AliExpress platform. Although the number of merchants on the platform is relatively small, the purchase rate of such products by domestic consumers is gradually increasing. This provides merchants with business opportunities to enter this category, and they can try to introduce high-quality massage instruments and health instrument products to meet consumer needs.
Auto parts are one of the categories on AliExpress that are in short supply. Under this category, motorcycle accessories are particularly popular. Since the manufacturing process of such products requires professional knowledge and skills, it is not an area that ordinary merchants can easily get involved in. There are a limited number of domestic motorcycle accessories manufacturers, mainly focusing on auto parts, while AliExpress mainly targets markets such as Russia and the Middle East, where the demand for motorcycle use is relatively high. Therefore, merchants can consider entering this category and focus on supplying high-quality motorcycle accessories to meet the needs of these markets.
Kitchen supplies are one of the most popular categories on the AliExpress platform. In this category, merchants can find rich product resources and diverse choices. Whether it is fashionable and modern style or classic old style, kitchen supplies can find their own market on AliExpress. A significant advantage is that the kitchen supplies category has a relatively wide coverage in terms of supply chain. From tableware to cooking tools, from kitchen appliances to storage utensils, this category has a wide range of products, and merchants can choose suitable products according to market demand and consumer preferences. This also provides merchants with greater innovation space and market competitiveness.
Another category with fierce competition is clothing accessories. Despite fierce competition, clothing accessories products performed very strongly in the peak season of cross-border e-commerce in the second half of the year provided by AliExpress. Merchants can take advantage of this peak season opportunity to attract consumers and increase their market share through unique design, high quality and good marketing strategies.
In addition to the above categories, AliExpress also provides a variety of other categories for merchants to choose from, such as jewelry, watches, shoes and bags, hairdressing, maternity and baby products, toys, wedding dresses, computer office, consumer electronics, mobile communications, security, sports and leisure, home life and home decoration, home appliances, etc. Merchants can choose the category that suits them according to their own situation and stand out through different marketing methods and product features. Before entering the AliExpress platform, merchants need to conduct market research and competition analysis, understand the situation of target customers and competitors, and formulate reasonable marketing strategies and positioning.