On the Ozon platform, sellers’ sales rights are a key operating factor. The platform monitors sellers’ transaction quality through service quality indicators. Once sellers exceed the specified allowed value, they will be subject to sales restrictions. This article will detail the sales restriction policy of the Ozon platform and how to manage and deal with these restrictions.
1. The significance and background of sales restrictions.
Sales restrictions are a management measure implemented by the Ozon platform to maintain overall transaction quality and user experience. This restriction ensures that sellers provide high-quality goods and services while protecting the rights and interests of buyers and maintaining the reputation of the platform.
2. Allowable values of service quality indicators.
Service quality indicators are key indicators to measure sellers’ performance on the platform, including order cancellations, delivery delays, and delivery channel errors. Exceeding the following thresholds will result in sales restrictions:
Order cancellations: order cancellation rates exceeding 15%;
Delivery delays: delivery delay rates exceeding 20%;
Delivery channel errors: channel error rates exceeding 1%.
3. The process of restricting sales access.
Notification and improvement period: When a seller exceeds the upper limit of the service quality index for the first time, the Ozon platform will notify the seller through the personal center or email. The seller has 7 days to improve the index, and cannot exceed the threshold again during this period.
Re-notification and suspension of sales privileges: If the index fails to improve within 7 days, the platform will notify the seller again. If the index still fails to improve within the next 3 days, the seller’s sales privileges will be suspended for 3 days.
During the period of sales privilege restriction: During the period of sales privilege restriction, the seller still needs to process and ship the orders that have been placed. However, the seller will face the following restrictions:
Buyers cannot browse, collect and purchase products;
Cannot upload new product cards;
Need to continue to process the orders that have been placed and update the order status on time;
Communicate with buyers;
Payments will be made regularly.
Fourth, manage and deal with sales restrictions.
Continue to process orders that have been placed: Despite the restrictions on sales privileges, sellers should continue to process and ship the orders that have been placed to ensure the smooth progress of transactions.
Improve service quality: During the sales restriction period, sellers should carefully analyze and improve the problems that caused the indicator threshold to be exceeded to ensure that they will not be subject to sales restrictions in the future.
Pay attention to notifications in the personal center: Sellers should regularly pay attention to notifications in the personal center to obtain the latest information on the restoration of sales permissions.
The restriction of sales permissions is not only an initiative taken by the Ozon platform to maintain the overall transaction quality, but also an opportunity for sellers to improve service quality and product quality. By complying with service quality indicators, sellers can not only avoid sales restrictions, but also improve user satisfaction and establish a trustworthy brand image.