In 2023, Chinese cross-border sellers will once again join the competition arena of OZON. What opportunities will OZON bring to Chinese sellers this year? The answer is obvious. Especially those sellers who have already entered the OZON platform have deeply appreciated the opportunities and potential. If you still don’t know much about OZON, I hope that this article can give you a glimpse of OZON’s prospects and feasibility!
In order to help more Chinese sellers successfully enter the OZON platform and enhance their confidence, the OZON platform has specially provided more platform data for sellers’ reference. Recently, OZON officially released a data forecast report on the platform to Duomi, especially for those sellers who are not very good at selecting products, this report is particularly worth studying.
In the clothing category, sales have shown a straight-line growth trend for five consecutive years, including clothing, shoes and clothing accessories. Among the subdivided small categories, women’s clothing, men’s clothing and women’s underwear are the top three.
On the other hand, daily necessities and DIY categories also show great potential. According to OZON’s forecast for hot items in the first quarter of 2023, these categories include tableware, indoor plants, pillows, bedding, toiletries, floor materials, wall decoration, etc. (For details, please refer to the relevant pictures).
The proportion of electronic products on OZON’s platform continues to grow, especially the electronic products and home appliances categories, which have grown more than three times as fast as last year. In the entire Russian online channel, OZON platform accounts for 26.7% of electronic product search queries and 33.4% of home appliance search queries.
The health and beauty category also showed a strong trend, accounting for 70% of the total turnover, with the main subcategories being skin care, hair care and cosmetics.
In addition, the buyer portraits of the OZON platform also provide sellers with useful reference information.
However, it should be noted that OZON’s product selection strategy should be based on data analysis rather than subjective will. Only when the product selection direction is clear at the beginning and combined with data for subsequent operations can sellers achieve greater success on the OZON platform.
In 2023, the OZON tableware market showed great potential, providing promising opportunities for Chinese sellers. If they can accurately grasp the market trend and combine the advantages of the OZON platform, Chinese sellers will have a greater chance of developing business on the OZON platform.