With the booming global cross-border e-commerce industry, more and more sellers are joining this huge market. However, for cross-border e-commerce sellers, holidays do not mean complete relaxation, but an important moment that requires careful planning and preparation. Because only with perfect and reasonable planning can you get twice the result with half the effort.
In order to help sellers spend the holidays with peace of mind, this article will provide you with a comprehensive cross-border e-commerce holiday store operation guide. This guide will cover holiday operation strategies, management of high-risk products, holiday mode settings, and real-time attention to store dynamics, to help you effectively cope with the holiday sales peak and improve operational efficiency.
1. Make a good holiday operation strategy
Manage inventory
Before the holiday, take inventory of store inventory in time to avoid out-of-stock situations. If the inventory is small and the goods have not yet entered the warehouse, you can adjust the price appropriately to guide consumers to choose other products or place orders in advance.
Confirm the shipping plan
For sellers who have shipping plans during the holidays, please understand and confirm the operating conditions of the cooperating express companies in advance. Because some express companies may suspend operations due to holidays, in order to ship in time and ensure customer satisfaction, make sure to choose express partners that operate normally.
Adjust advertising plan
For example, Mother’s Day is coming, and many countries will celebrate this special day. For products with the potential of female gifts, you can set the corresponding keywords in advance and attract more free traffic and potential consumers through advertising promotion. You should know that many sellers will choose to place corresponding advertisements during the holidays to capture more effective customers.
2. Pay attention to high-risk products
Before the holiday, old sellers need to carefully evaluate their product lines and decide whether to continue selling certain high-risk products to avoid negative impacts on the store due to fierce competition or emergencies. By paying attention to products with poor in-store evaluation rates and high return rates, and using return reports to analyze products with high return rates, we can formulate corresponding response strategies. Only when the strategy is formulated reasonably can we get more returns accordingly. This is also a key cross-border e-commerce holiday store operation strategy.
3. Turn on holiday mode
If you plan to be closed during the holidays, you can set the holiday mode in advance and make corresponding adjustments to the store. You can set information such as listing status, delivery cycle, and delivery method to let visitors know that they can still buy goods, but they need to send them after you come back. In addition, for buyers who may not have noticed that you have set up holiday mode, you can consider using intelligent customer service software for automatic replies to provide timely services and answers. There are still many high-quality customer service software that are worth choosing and trying.
4. Pay attention to store dynamics in real time
In order to avoid missing important information and responding to malicious behavior of competitors, it is recommended that you log in to the platform every day and carefully check store dynamics and message notifications. Even if there is no emergency, you can use ERP software to monitor the operation of the store in real time and maintain a comprehensive grasp of the account.
In summary, cross-border e-commerce holiday operations need to take into account multiple aspects, and make overall planning and detailed preparations. Because only in this way can the holiday get a better sales performance, so that there will be no major problems in the overall store operation.