The process of Amazon brand registration is becoming more and more complicated, especially for brand registration applied by service providers. However, Amazon has also begun to provide brand registration services, and the pass rate of brand registration handled by Amazon is relatively high.
The general process of Amazon backend brand registration is as follows:
1. Visit the Amazon brand registration page.
2. Click the “Register a new brand” button and fill in the brand information, such as brand name, trademark registration number, brand category, etc. If you do not have a trademark yet, you need to apply for a trademark and obtain a trademark registration certificate.
3. When filling in the brand registration form, be sure to provide accurate information and upload the required documents, such as trademark registration certificates, authorization letters, etc.
4. Submit the brand registration form and wait for review. Usually, the review process takes a few days to a few weeks. During the waiting period, you can continue with other preparations, such as preparing product information and creating product lists.
5. After the review is passed, submit the brand registration application in the Amazon backend. Taking the US site as an example, the following operation path can be used to submit a brand registration application: Amazon Seller Center-> Store Settings-> Brand-> Add Registered Brand. If you encounter difficulties, you can contact Amazon customer service for help.
6. Wait for the brand registration to be reviewed and approved and start selling products.
It should be noted that the brand registration rules in different countries and regions are different. It is recommended to read the relevant regulations in detail before filing to ensure that you have the necessary documents such as trademark registration certificates and authorization documents that meet the requirements.
Here are some tips for Amazon brand registration to help you complete the registration process smoothly:
1. Ensure that the trademark registration certificate is valid. Before submitting a brand registration application, please check whether the trademark registration certificate is authentic, valid, and consistent with the other brand information filled in.
2. Provide complete and accurate brand information. In the brand registration form, provide all necessary information to ensure the accuracy of the information. If you need to upload other documents, such as authorization or license certificates, please ensure that the documents are complete and accurate.
3. Choose the registration category properly. Correctly select the brand registration category in the registration form based on factors such as brand type, product classification and market demand. Choosing the right category can increase the success rate of the review and avoid the trouble of having to resubmit the application after the review fails.
4. Make full use of Amazon’s brand protection policy. After the brand registration is successful, you can enjoy a number of brand protection policies, such as preventing counterfeit products and protecting intellectual property rights on the Amazon platform. It is recommended to understand and make full use of these policies to enhance the value and reputation of the brand.
5. Pay attention to the progress of the review. After submitting the brand registration application, you should pay close attention to the progress of the review and handle the information that needs to be supplemented or modified in a timely manner. If you ignore the review results or fail to respond to the reviewer in time, the brand registration may fail or be rejected.
In short, a successful brand registration requires you to be fully prepared and follow Amazon’s relevant regulations and policies. If you encounter difficulties or problems during the registration process, you can seek professional help and advice. The key to ensuring that your brand registration goes smoothly is to be fully prepared and comply with Amazon’s regulations and policies.