For OZON sellers, the quality of store decoration directly affects the store’s conversion rate. However, many sellers are confused about store decoration. Today, we will briefly introduce how to optimize the OZON homepage decoration to help sellers improve their store image and sales performance.
Step 1: Enter the decoration page.
To enter the decoration page, first click the Personal Center button in the upper right corner, then select [Settings] to enter the Settings Center. At the bottom of the Settings Center, you will find the [Showcase] button. Click it to enter the [Showcase] page, then click “Create Showcase” to enter the decoration page.
Step 2: Decoration settings.
(1) Set the store name and subtitle.
The store name can contain up to 21 characters, and the subtitle can contain up to 25 characters. We recommend that you fill it out in Russian or English, and it is best to highlight the characteristics of the store, the target group or the main products. If you have your own brand, you can also use the brand name as the store name so that customers can understand the main business area at a glance, which can effectively reduce the bounce rate. After setting, the store name and subtitle will be displayed at the top of the homepage.
(2) Set the store logo.
The store logo should be in PNG or JPEG format and 200*200 pixels in size. If you have a trademarked brand, you may wish to use it as the store logo. Please note that due to the small size of the logo, avoid inserting too many elements into the logo to ensure recognition. You can also set the background color of the store header and choose a color related to the store elements or products to create a harmonious visual effect.
Step 3: Upload the background image.
Uploading the background image is a crucial step in decoration. When uploading the APP background image, the image format must be PNG or JPEG, the size must not exceed 150kb, and the size must be 750272 pixels. When uploading the PC background image, the image format must also be PNG or JPEG, the size must not exceed 350kb, and the size must be 1600200 pixels. You can choose whether to use the image blur function according to your needs. Before uploading, be sure to preview the effect to ensure that the image meets your expectations. If it does not meet the requirements, you can modify and upload it at any time. When you are satisfied, click Save.
Step 4: Wait for review.
After completing the settings, submit and save, then refresh the page. You will see a prompt for the review status at the top of the page, which means that the decoration settings are being reviewed. At this time, please wait patiently for the review results.
Through the above steps, you can easily optimize the OZON homepage decoration, thereby enhancing the store image, attracting customers, and increasing conversion rates. OZON homepage decoration is one of the important factors that motivates customers to stay in the store, learn more about the products, and ultimately buy. Take action now to create an attractive OZON homepage and inject new vitality into sales performance!