What is Amazon’s shopping cart? Every merchant on Amazon wants to grab the golden shopping cart. It is located in the upper right corner of a single product page and is the most convenient shopping location for buyers to see when shopping. As long as the buyer clicks on it, the page will automatically jump to the seller’s store with this shopping cart. Amazon will choose a seller to occupy this shopping cart position in each product release, and the selected seller darling can enjoy a steady stream of orders and attention. Simply put, grabbing the shopping cart is grabbing orders. From this point of view, the importance of the shopping cart is self-evident.
1. First of all, from Amazon’s perspective, customers are willing to add shopping carts or collections, which is the first step to promote traffic conversion. With this step, customers have a greater chance of placing an order. Therefore, the additional purchase is the closest step to the transaction, and the buyer adds the product to the shopping cart to obtain the value of subsequent transactions.
2. The shopping cart provides unique opportunities for sellers who sell online. Therefore, being familiar with the operation of the shopping cart is crucial for sellers to develop a potential huge market. According to statistics, 82% of Amazon transactions are conducted through the shopping cart.
3. Improve shopping cart conversion rate; buyer satisfaction; retention rate. Amazon mainly relies on the above three values to calculate the weight value of the product. The higher the weight value, the more traffic on the site. Among them, the conversion rate is the most weighted, so supplementary orders and advertising are the most important in the operation. Buyer satisfaction is to evaluate whether the seller’s product is excellent. Retention rate is Amazon’s calculation indicator for user retention rate. Retention rate is the last step before conversion. Even if no transaction is made, Amazon will add a little weight.
4. Increase revenue. With the global economic recession and the expansion of trade barriers among countries, many companies will face cash flow difficulties. If we can increase the sales of goods through Amazon shopping carts, we can increase the cash inflow of enterprises and improve the cash flow of enterprises.
5. Reduce inventory. If the enterprise does not need inventory when selling goods, it can reduce warehousing costs, thereby reducing corporate costs.
Based on the effectiveness of add-on purchases, some service providers took the opportunity to enter. Therefore, many people are trapped and think that additional purchases are ineffective, but this is not the case. Sellers with shopping carts are more likely to sell products than other sellers. For sellers, shopping carts are traffic.