Amazon sellers without a brand face the challenge of follow-selling, but they can adopt a series of strategies to protect their interests. Preventing follow-selling is an important task for these sellers, as follow-selling can lead to price wars and reduced sales. Although Amazon allows multiple sellers to compete on the same product, sellers can adopt the following strategies to reduce the risk of follow-selling.
1. Register a brand and complete the filing: Although it is impossible to completely eliminate follow-selling, registering a brand and completing the filing can protect sellers’ sales rights to a certain extent. This will enable sellers to maintain their products through Amazon’s brand registration program.
2. Display the brand name of the product: Even if there is no registered brand, sellers can clearly display the brand name of the product in the title and picture of the listing. Doing so can convey a branded product information to follow-selling, which may have a certain deterrent effect on some low-level follow-selling.
3. Differentiate product collocation: For some ordinary products, differentiated transformation can be used to distinguish product collocation. For example, when selling a sharpening knife, a sharpening glove is given as a gift. If this glove also appears in the product picture as a gift, other sellers will not easily follow-sell.
4. Show the source of the product: For some new products, in order to avoid follow-up sales, the source of the product can be clearly marked in the listing. Although this may cause some damage to the main picture, it is an effective strategy for sellers who are unwilling to take the risk of follow-up sales.
5. Be cautious in conducting off-site low-price promotions: Some sellers will purchase products from the follow-up sellers for testing after encountering follow-up sales. However, such off-site low-price promotions may cause waste problems on the site. Therefore, when conducting off-site promotions, you should be cautious to avoid causing other problems so as not to affect normal business operations.
6. Establish differentiation: In the absence of private brands, sellers can establish differentiation by providing unique product features and added value. This can include providing high-quality after-sales service, increasing product packaging, or providing additional accessories. In this way, sellers are able to attract more buyers and reduce the possibility of follow-up sales by other sellers.
7. Closely monitor competitors: Sellers should pay close attention to the dynamics of competitors, especially those who may follow-up sales. By understanding the pricing and sales strategies of competitors, sellers can take corresponding measures to deal with the risk of follow-up sales.
To sum up, for Amazon sellers who do not have their own brands, preventing follow-selling is an important task. By registering a brand and completing the record, displaying the brand name of the product, distinguishing product combinations, displaying the source of the product, and carefully conducting off-site low-price promotions, the risk of follow-selling can be reduced to a certain extent. At the same time, sellers should also pay close attention to the dynamics of their own products and competitors, take timely measures to deal with follow-selling issues, and protect their own sales rights.