Under normal circumstances, a shopping cart only needs to be on the Amazon platform for more than 3 months to have it, but the shopping cart logo will make the competition between sellers more intense, which can not only improve the store’s traffic and conversion, but also allow buyers to get more discounts. According to the Amazon platform algorithm, if there are many stores selling the product list at the same time, the gold shopping cart will be allocated to the store with a high conversion rate, few bad reviews and good comprehensive scores, thereby ensuring that buyers get a better shopping experience on the platform.
If Amazon sellers want to get a shopping cart, they are not only subject to time limits, but also must meet certain conditions, as follows:
1. Must have a professional seller account, personal buyer accounts are not acceptable.
2. The store’s various performance scores, such as order defect rate, delay rate and other indicators must be higher than the qualified standard. We can start from the customer service response time, delivery time (controlled within 1~3 days), and seller performance indicators to reflect the quality of customer experience. In addition to faster response time and delivery time, it is recommended that sellers can work hard on seller performance indicators, such as order confirmation rate <1%, shipment delay rate <4%, and pre-shipment cancellation rate <2.5%, which will help increase the probability of obtaining a gold shopping cart.
3. Sellers must meet a certain order volume. The Amazon platform will calculate whether a store can have a gold shopping cart based on the store’s order volume.
4. Amazon platform stipulates that sellers must have sufficient product inventory. Amazon believes that new products are competitive in the market and can arouse the interest of buyers. It is very undesirable that the products that buyers want to order will be out of stock or insufficient in stock, which will affect the user experience. Therefore, if the product that qualifies for the gold shopping cart does not have a fixed inventory, then this qualification will be automatically transferred to the next qualified product; in addition, it is recommended that sellers can increase inventory during the peak season to cope with the situation of product out of stock, so as not to lose the precious opportunity of the gold shopping cart.
5. In addition, the products sold must be new products, not second-hand or refurbished products.
Another very important thing is that even if a store has a gold shopping cart for a specific product, there is no guarantee that the shopping cart will be retained.
The above is an introduction to how long new Amazon sellers can have a shopping cart. Relative to sellers, the gold shopping cart will be assigned to the store with the highest index. If the store’s rating drops, it is likely to lose the gold shopping cart. This is an introduction to how new Amazon sellers can get a shopping cart.