After the Amazon seller’s store opening request is approved, you can log in to the seller center to manage the store. The first step in operating a store is to publish products. The process is very simple, but there are many things to pay attention to. Because once the release of a product violates the rules, the product will be removed from the platform, and even the store may be blocked, so sellers should pay special attention to the issue of product release. This article will share with you the relevant rules for publishing products on the Amazon platform.
1. Rules for Amazon product release.
Understand Amazon’s product classification and related terms.
Check whether the products sold comply with the rules of the Amazon platform.
Do not re-publish and sell products on the shelf immediately, wait for Amazon to clear the warning before listing the products.
Check whether the product name, picture, and pricing meet the platform standards.
Is the product within the warranty period?
2. Precautions during product upload.
Infringement issues: When uploading products, sellers should pay attention to avoiding infringements, including appearance infringement, patent infringement, picture infringement, brand infringement, etc. Without brand authorization and sales license, sellers are not allowed to sell other brand products. If there is no relevant copyright, celebrity portraits, cartoon images, brand logos or texts cannot be used.
Product quality: Amazon is a platform focused on product quality. High-quality products are conducive to the later operation of the store and reduce after-sales problems.
Product pictures: Amazon has clear requirements for product picture specifications, and sellers need to upload corresponding pictures according to the requirements. The picture background color of the main picture must be white. There can only be one product in the main picture, and multiple products are not allowed. Product pictures cannot have any watermarks and logos.
Classification cannot be wrong when uploading new products (wrong classification will affect the normal submission of future promotions).
Product titles cannot be stacked.
Product titles that are too long will not pass the review, and being returned and modified will delay the online time. This problem will affect the submission of future promotions and the normal warehousing of FBA.
After the new product is launched, after breaking zero sales and zero review, sellers can apply for the BD SECKILL activity. This activity is free and can last for 14 days. It can be said to be one of the most cost-effective activities.
The above are the rules for Amazon product releases that I share with sellers. I hope it will be helpful to Amazon sellers. LianLian International always pays attention to every little thing of sellers, and will bring articles on related aspects in future articles to help sellers operate better.