Driven by economic globalization, the cross-border e-commerce industry has rapidly swept the world, especially Southeast Asia, which has become a must-go for major cross-border e-commerce platforms because of its unique advantages. Cosmetics can be said to be a category that all major sellers will consider when selecting products. Today, let’s talk about the demand for cosmetics in Thai e-commerce.
In the past, I felt that the makeup of the girls in Thai dramas was so delicate. In recent years, many beauty bloggers have been doing Thai imitation makeup, which has allowed more people to have a better understanding of Thai makeup. Whether it is Thai makeup or other makeup, it will involve skin care, sunscreen, liquid foundation, contouring, highlighter, etc.; and the focus of Thai makeup is eye makeup, and the profit point of eye makeup is eye shadow, false eyelashes, eyeliner, etc.
The demand for cosmetics in Thai e-commerce mainly includes the following aspects:
1. Personal care category.
Essence: Due to the hot climate in Thailand, moisturizing is very important, and the demand for night repair essence is relatively large.
Lip mask: Using a lip mask before applying makeup can avoid lines on the lips and make the mouth makeup more perfect.
In addition to the most basic skin care products, lotions and creams, the above two can be said to be the products with the greatest demand for Thai makeup.
2. Makeup category.
Lip glaze: The lips in Thai makeup tend to be more European and American style, especially students like pink lip glaze. Mirror lip glaze is also very popular. Therefore, you can focus on this type of product when selecting products.
Eyebrow pencil: Eyebrows are an important part of Thai makeup, and the eyebrow shape is a bit like the eyebrow style of European and American people. Therefore, eyebrow pencil is a must-buy product for every woman.
False eyelashes: An indispensable part of Thai beauty makeup, which can make the eyes look big and energetic.
Sunscreen: Since Thailand is located in a hot area, it is basically summer all year round, so sunscreen is a must-have product for them.
3. Nail art category.
Nail tips: Cute nail tips are very popular in Thailand because they are less harmful than using nail polish.
When choosing e-commerce products, consider the consumption habits and preferences of local people. Beauty and cosmetics are usually hot-selling products on the platform. There are a large number of female consumers and a high repurchase rate. Merchants with similar products can give priority to products in these categories.
For cross-border e-commerce sellers, if they want the products they choose to sell well, they must choose products with a large audience, such as women, and products that will be purchased many times. Just like cosmetics, it can be said that most women will need them. In addition, due to Thailand’s special national conditions, their demand for cosmetics will be even greater. Therefore, as long as the market positioning is determined in advance, there will basically be no major problems.
The above is the relevant content about the demand for cosmetics in Thai e-commerce. In addition to the above products with more regional characteristics, sellers can also consider products that are in demand by the public, such as cotton pads, facial masks, makeup removers, etc. Basically, everyone needs these products and will buy them many times. As long as the quality of the products is good and the price is moderate, buyers will basically repurchase them many times. However, it should be noted that novice sellers should try not to choose those popular products when selecting products in the early stage, as it is difficult to stand out from many sellers. It is best to choose moderate products.