Brand sellers who are going overseas must pay attention to the fact that the relationship between brands and buyers is symbiotic and co-creative. The word symbiosis means that organisms form a close and mutually beneficial relationship, and brands and buyers have such a mutually beneficial relationship. Today, the editor will talk to you in detail.
Since the birth of marketing, people have never stopped thinking about brands. Today, consumers and brands promote and support each other and continue to grow. At the same time, millennials and Generation Z users are new users who breed the α generation, and their expectations of brands will be more multidimensional and rich.
As written in digital marketing, from I buy you (buy products) “symbiosis between brands and users”, to I follow you (follow the brand) and I become you (imagine a brand spokesperson), and then to I am being you (brand is me).
However, it can be said that the relationship between brands and consumers is still a long-standing process from scratch. That is, from the initial lack of impression, to the interest after cognition, to the gradual breeding of consumption desire, and finally the completion of the purchase.
However, with the evolution of the digital environment, this process is changing, and the relationship and connection between brands and consumers are also constantly strengthening. Before, there was a “sea of mountains” between brands and consumers, and content could only be output to consumers in a one-way manner through television, radio or newspapers, and consumer feedback could only be obtained from limited market research.
Compared to today, the essence of the “hot” new consumer brands in recent years is based on the extreme exploration of consumer segmentation needs, not only to satisfy consumers in terms of products, but also to satisfy consumers psychologically.
The essence of all these has been mentioned countless times-consumers’ consumption has gradually shifted from the initial simple pursuit of functional value to the use of commodities to complete self-expression.
The symbiosis of brands and users, the coexistence of Internet platforms and marketing, the mutual promotion of domestic and overseas markets, and the mutual progress of new brands and traditional brands are all mutually dependent and mutually promoted.
If brands grasp the relationship with buyers well, the brand’s overseas expansion will win more than half.
The above is an introduction to the relationship between brands and buyers. Thank you for reading.