In recent years, with the rapid development of the e-commerce industry, some e-commerce agency operation companies have emerged. The original intention of the industry was mutual benefit and win-win cooperation, but it was particularly exploited by some people, including some shell companies, which were too powerful in packaging operations and actually defrauded service fees. As far as the current market is concerned, the market level of agency operations is uneven, which has led to a serious crisis of trust in the industry as a whole, so it is particularly important to have a pair of clear choices. Today, I will share with you the cooperation model of Amazon.
1. Only commissions are charged. This is a big test for the operating ability of agency operators. After all, there is no profit without sales. This type of agency operator is generally a small studio or company, or even an individual. They have their own business store and help you manage it by the way. They can also operate in other companies and help you manage the store in the form of part-time. No basic service fee is charged because there are no personnel and company expenses. If you have the resources in this regard, the investigation is reliable. In the case of very tight early investment or wanting to test the knife, you can still choose to test whether the product is suitable for the Amazon platform. But after all, it is not full-time, the energy is relatively scattered, and the risk in the later stage is still relatively large. If there are variables, it will waste time and cost to form a team or choose a service provider at the first time.
Second, only charge service fees. Sometimes when merchants are looking for an agent operation company, they will find that their fees are very cheap. The cooperation model is to help with the preliminary construction of the store, free trial operation, and only charge a small amount of deposit. Some merchants will pay for it because of the low price. After the actual cooperation, you will find that they do not have a professional Amazon operation team to help sellers operate and manage the store. Just help to simply put the product on the shelves, wait for natural orders, and will not help promote it. In fact, it is not difficult to find clues. They are just to deceive the merchant’s service fee. According to the normal three-person Amazon operation team, the labor cost is at least 20,000-30,000 per month. There is no later sales commission, so there will be no effort in actual sales and profits.
Third, basic service fee. Sales commission Generally speaking, the basic service fee of each company is different, but it is understood that the basic service fee of Amazon’s power generation business is not low, which is related to the high profit and difficulty of the Amazon platform. The sales commission will vary from product to product. Generally, after a certain number of sales, the commission will be charged, and the sales standard here will also vary from product to product. Such companies are generally specialized agent operation companies, and the charging rules vary from company to company. In general, there is a basic service fee, and the necessary personnel investment can be guaranteed. Later sales commissions will also give operators certain incentives. But generally, such companies are based on sales commissions rather than profit commissions, and are not responsible for losses, so they tend to have large inventories and invest high advertising costs. Be able to discover and avoid these problems. Collecting basic service fees and formulating sales commissions or commission models is a relatively reliable cooperation model. Only by sharing the risks of both parties and finding the profit points of both parties can we promote the normal and healthy operation of cooperation and achieve win-win cooperation.