Sellers who have just opened a store on the Amazon platform may feel a little confused in the face of complex store operations, and feel confused about everything they do. So today, I will lead sellers to learn some tips on store operations!
1. What is FBA?
FBA Amazon officially provides sellers with logistics services such as warehousing, distribution, and returns. FBA is not free, but the convenience created by FBA for sellers is generally not great. With FBA, sellers don’t have to worry about distribution and after-sales at all. FBA merchants with more self-delivery are more likely to be trusted by customers than FBM merchants!
2. What do self-selling and follow-selling mean?
As the name suggests, self-selling and follow-selling are keywords, one is to see what others do well and follow them. Here I still recommend that newbies choose self-selling, because self-selling can practice the seller’s ability to write and find keywords. Sellers can repeatedly upload the same product to increase product exposure. Think about the synonyms of the product keywords made by the seller himself to find keywords that are more suitable for the seller’s products in the Amazon search bar, so that the seller’s experience value will increase! So I also simply say here that the so-called sales are to take advantage of the heat. Sellers can choose to do the best in the product category, and then choose to sell, and sell the same products under the seller. This is easy, but be sure to be careful not to sell your own brand of products, otherwise you will be complained!
3. What is the gold shopping cart?
Amazon is Amazon’s gold shopping cart BUY BOX, so what does this mean? On the Amazon platform, when a buyer wants to buy a product, the gold shopping cart will appear in the most conspicuous position. If the buyer decides to buy, click on the gold shopping cart, and the buyer can be sent to the store of the seller with the gold shopping cart to place an order. So sellers with gold shopping carts often get more customers! So how can sellers get a gold shopping cart? First of all, sellers should know that the gold shopping cart cannot be bought with money. It depends on the seller’s logistics, price, and reputation. These three points cannot be less!
The above are the three issues of store operation introduced to new sellers. I hope it will be helpful for sellers to open stores. Lianlian Cross-border Payment always pays attention to every little thing of the seller, and in future articles, it will also bring articles on related aspects to help sellers operate better.