1. Store positioning, 5 points must be considered
Lianchuan overseas student cases
Case 1: New seller in Wenzhou
Toys, 1-3 orders per day in September, more than 600 orders on Double 11, now stable 120+ orders per day, average order value 50-150
Case 2: Shenzhen seller
Auto and motorcycle parts brand, segmented and refined operations, average 50 orders per day, average order value 200-500, profit margin nearly 40%
Case 3: Putian seller
LED children’s shoes: more than 3,300 orders on the Philippines site on Bday, more than 2,000 reviews for a single model
Common characteristics: emphasis on product selection + explosive thinking + persistence and daring to try
01. Market demand, product positioning (data is the premise)
02. Market competition (is it a product with a high probability of success?)
03. How well do you understand the product and what are your advantages?
04. Where does the supply come from? (Own goods? Purchase and dispatch? Stable/seasonal/price)
05. How is the profit of the product? (Short, medium and long term, where is the ceiling?)
2. Product selection positioning “mainly on the site, supplemented by off-site”
Store operation full link
Tried a variety of product selection methods for many years
Crocodile chose the product selection method of “mainly on the site, supplemented by off-site”
Then stylized vertical product selection according to the characteristics of sites and markets in different countries.
Store starts quickly! Only comprehensive product selection + explosive thinking;
Store long-term growth! Only comprehensive capabilities + brand awareness;
Inseparable from: input-output ratio
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