Nowadays, with more and more sellers on major cross-border e-commerce third-party platforms, the competition among sellers is extremely fierce, which is not a good thing for both small and large sellers. At this time, independent stations with absolute ownership of traffic have emerged. Many sellers took this opportunity to build their own independent sites and have their own independent traffic. So, the most discussed issue at this time is the cost of independent stations. Is the investment in cross-border e-commerce independent stations large? This article will analyze this issue in detail.
The first is the preparation stage of the independent station. In the preparation stage of the independent station, it is the investment of sellers in building the site. Sellers need to build their own independent sites. When the site is established, the cost begins to be generated. What kind of website building program is used to build the site, what kind of template is used, and whether the design of the website is done by yourself or outsourced, the costs incurred are different. Of course, there are actually many excellent website building platforms in China that can help cross-border e-commerce independent station sellers quickly create their own sites. In terms of charges, taking Shopify as an example, the cheapest is US$29 per month, and there are also many free templates. For novice sellers, it can have both daily functions and the investment is not too large.
The second stage is the store preparation stage. The investment of sellers at this stage mainly lies in the preparation, product selection and procurement of the store. The investment in the independent station at this stage is related to the specific types of goods. If sellers do not have their own factories, the investment in products will occupy the largest part of the funds. Therefore, sellers should consider the profit issue when choosing products and do not make unrealistic product operation plans.
The third stage is the operation stage of the independent station. In the early stage of operation, the independent station has no traffic. Therefore, advertising will be the fastest way to obtain traffic. There is no upper limit on the cost of advertising, so what sellers have to do is to use the least money to achieve the maximum exposure. Therefore, the investment at this stage varies from person to person.
In the final stage, cross-border e-commerce independent station sellers need to calculate the balance of income and expenditure of their own stores to see whether the early operation and preparation can guarantee the profitability of the store. If there is no way to make a profit, a new store plan needs to be re-formulated.