I believe everyone knows that if you want to enter the AliExpress platform, you need to have a trademark brand. Then some people will have questions. Can the brand of AliExpress products be modified after they are put on the shelves?
According to understanding. This cannot be modified unless there is a new trademark authorization certificate. Otherwise, it is easy to infringe the risk.
So what is the use of the AliExpress brand?
1. A trademark is a symbol of an enterprise, and it is also a way of expressing corporate culture, which can represent the image of an enterprise.
2. The trademark enjoys the right to use, and it is protected by intellectual property rights. It costs a certain amount of money to register a trademark or purchase a trademark. Maintaining your own trademark from being used by others is actually protecting your own interests.
3. With the establishment of each famous brand, the trademark will become an appreciating commodity. If the enterprise becomes bigger and stronger, the trademark will also appreciate. This is the expected value of the trademark. In addition to partial categories, when launching new products on AliExpress, you must choose the brand corresponding to the product. If you do not choose a brand or choose no brand. Then the product may fail to be released.
The AliExpress platform clearly states in its investment policy that novice sellers must have a trademark if they want to enter, whether it is a registered trademark or a trademark authorized by others. For example, if your product does not have a trademark. But if you want to get goods from other manufacturers on the AliExpress platform, the easiest way is to directly find the manufacturer for authorization.
If sellers with branded sources are better off choosing official stores, because the AliExpress platform will provide certain traffic support for official stores. For sellers who do not have their own brands but have big-name sources and are authorized, the authorized brands also have a certain market influence. You can choose a specialty store. As long as the company has a registered trademark and needs a large number of neutral product sources from different manufacturers, then you can choose a specialty store.
There are many benefits to having a brand on AliExpress, which will make it easier to gain the trust of buyers. Therefore, if the buyer does not have a brand, it is best to apply for it. Finally, I remind you again that the brand cannot be modified after AliExpress is listed. If you really want to modify it, you must abide by the rules of the platform.