I believe that all Amazon sellers are very clear about the importance of shopping carts. The exposure and transformation of sellers who get shopping carts will be significantly improved and more competitive; but this does not mean that after grabbing the shopping cart, it will always be used by you, and other sellers can also grab the shopping cart. Therefore, if you encounter an abnormality in the Amazon shopping cart, you should immediately find ways to maintain your shopping cart. The Amazon shopping cart will be abnormal, mainly because:
1. Modification of list information. For example, the list does not recommend operating categories, split variants, etc., because it will affect the ranking and weight of the product, resulting in abnormal Amazon shopping carts. Of course, this does not mean that modifying the list will definitely lead to abnormal shopping carts. Reasonable adjustments are fine.
2. Too many negative reviews. As we all know, a negative review will affect the ranking of the list. If there are too many negative reviews, the platform will think that your list is in poor overall condition, and naturally will not give you the right to continue to have a shopping cart.
3. Insufficient inventory. FBA is also one of the conditions for sellers to obtain shopping carts. If FBA inventory is insufficient and delivery cannot be made in time, the conversion rate will be greatly reduced, the overall situation of the store will deteriorate, and the shopping cart will also be abnormal. ,
4. High return rate. Since the return rate is one of the criteria for platform evaluation, if the return rate of your product is relatively high, the shopping cart may disappear. It is also important to note that complaints or reports from buyers will also affect your shopping cart permissions.
5. Product price reduction. If you want to adjust the price of a product, remember to look at the prices of similar products on the platform first. The increase cannot be too much higher than the original price of the product, nor can it fall too much, otherwise it will affect the shopping cart. Therefore, product price optimization ensures that the price is reasonable, while also having enough profit margin to ensure that the product can bring you greater advantages.
Generally speaking, in addition to meeting the platform requirements, the Amazon shopping cart also depends on the performance of the store and the product, so the above optimization can be performed to avoid your shopping cart being snatched away by others. After all, shopping carts are difficult to obtain, and after losing the shopping cart, the original competitiveness will also be lost, and the overall impact will be relatively large.