At present, EDM service providers mainly provide two types of services: managed services and self-service management. For cost considerations, self-service management is the method that most companies will choose. Under the premise of self-service management, how should companies choose EDM service providers? The following is an experience of using Webpower:
(I) Email editing
At present, these service platforms mainly provide two email editing methods: one is source code editing, that is, to achieve various cool functions by writing code. The other is the drag-and-drop editing method: users can simply drag and drop each element together like a building block game, so that people who have not received special training can also easily edit a variety of emails.
Webpower has both source code editing and drag-and-drop editing. The editing function is relatively complete; but the number of fixed templates provided in its backend management system is relatively small.
(II) Sending emails
Sending emails is the most important part of email marketing. No matter how exquisite the emails are, they are useless if they cannot be delivered to the hands of customers. When companies evaluate the email sending of each EDM service platform, they should judge from the following two points:
1. Contact management
Contact management is the most basic function of EDM system software, and most of the platforms are not much different.
2. Delivery rate
Marketing emails are easily judged as spam by ISPs (Internet service providers, such as Tencent Mail and NetEase Mail) when they are sent. The company that sent the emails can no longer send emails to the target company because its IP or domain name has been added to the credit blacklist.
(III) Data analysis
For marketing activities, data analysis has always been a guiding light. Data information mainly consists of two parts: basic information on email performance evaluation and recipient data information. Recipient data information can help companies better understand their customer status, which is conducive to more targeted marketing activities in the future.
Webpower provides very comprehensive data analysis and is one of the few EDM service providers with cross-channel distribution services, which can help customers maintain accurate DSP advertising marketing services.