Many small sellers on Amazon are in the starting stage of novice business. Almost all of them have a misconception that products will definitely sell well during the peak season, so many new products are put on the shelves during this period. However, they do not know that quality is more important than quantity. If there are too many products, the quality cannot be controlled, the listing is shoddy, the keywords are not set in place, etc., which will have a certain impact on the conversion rate.
So, how can sellers take advantage of the popularity of the peak season, increase traffic rapidly, drive sales growth, and improve product conversion rates?
1. Optimize Amazon product listing
One way to ensure click-through rate is to optimize the product copy.
Optimization means finding accurate wording and attractive pictures. Sellers can find keywords in the reviews of similar products to obtain the keywords in the mouths of customers, and then add them to the selling points.
Note: Put the most critical selling point at the beginning of the title, establish a deep impression in the minds of consumers in advance, and then reflect the application scenario of the product in the picture, so that consumers can substitute it and increase the purchase rate.
In addition, when displaying the biggest selling point in the first place, sellers can also dig out other different points from the various attributes of the product that customers use to distinguish our products from other brands.
?For more details, please refer to this article “Amazon listing optimization, you must not ignore this point!” .
2. Accurate pricing
One of the most effective ways to optimize business information is to find a suitable price for the product. It is indeed a good idea to refer to the prices of competitors, but it is not enough to always try to price cheaper than competitors.
First of all, cheap does not mean high cost performance, which sometimes makes customers have the mentality of “cheap but not good goods”; secondly, profit is sometimes more important than conversion, and the price of selling one can be equivalent to selling three by others (this does not mean encouraging sellers to sell at high prices); finally, when you set the price, it is best to conduct an AB test to try which method is most effective.
3. Off-site marketing
You can also attract buyers to your store by using other marketing methods other than Amazon, such as social promotion methods such as Facebook, Twitter, Youtube, and discount website promotion methods such as Slickdeals and Cashbackbase, which can achieve certain results.
4. Product bundling
Sell two products together and then offer a discount to promote the sales of both products. For example, bundle product A and product B and stipulate that if you buy product A at the original price, you can enjoy a 20% discount when you buy product B.
Note: It is product B, not product A, that has a discount, and there can only be one product B.
5. Ask for reviews
The power of reviews is obviously huge, and it can bring you more potential buyers. Of course, Amazon prohibits direct urging for reviews, but you can give customers a hint by sending follow-up emails to remind them of your product.