In the e-commerce industry, data analysis is very important for merchants. However, many people think that data analysis is a complex and tedious task. However, for operations on Amazon, data analysis is crucial. It can help merchants understand the sales and popularity of products, provide guidance for operations, and increase sales. Next, we will discuss how to view the real sales data of products on Amazon.
1. Navigation bar.
After logging in to your Amazon account, click the login button on the navigation bar to enter the Amazon backend. At the top of the page, you can find a “Seven-day sales” drop-down box. Select “Today (so far)” to view the real sales data of the Amazon store on that day.
2. Amazon backend business report.
After logging in to the Amazon backend center, click the “Data Report” option and select “Business Report” to enter the report page. Select the corresponding date to view the real sales data report of the Amazon store on that day. It should be noted that these data may have a certain lag, and merchants need to pay attention.
3. Third-party Amazon sales viewing tools.
Merchants can use third-party tools such as Tracker M to view the real sales data of Amazon stores. After logging in and binding your Amazon store, you can view the sales data of the day in real time.
Benefits of data analysis:
1. Identify high-quality products: By analyzing the sales data of products, merchants can find high-quality products in the store, promote and associate them for sales, and increase overall sales and profit margins.
2. Deepen understanding of customer preferences: Through data analysis, understanding the products and purchasing habits that customers like will help to promote products and formulate marketing strategies. Merchants can collect and analyze daily data, such as the number of visitors, order volume, conversion rate, and transaction amount, in order to better understand the development trend of products.
3. Exploring market rules: Merchants can better explore market rules through data analysis and conduct in-depth research on new products in order to optimize product selection and market strategies.
4. Provide accurate sales forecasts: Through data analysis of real sales on Amazon, merchants can make accurate sales forecasts based on the sales status of products. This helps merchants to arrange inventory and formulate procurement plans reasonably, avoid inventory backlogs or out-of-stock problems, and improve the efficiency of the supply chain.
5. Optimize price and promotion strategy: With the help of real sales data on Amazon, merchants can understand the relationship between product sales performance and pricing. By analyzing the correlation between price and sales, merchants can optimize product pricing strategies and combine promotional activities to help increase product sales.
Data analysis plays an important role in Amazon’s operations. By viewing and using real sales data, merchants can better understand product sales, conduct market analysis, and formulate corresponding business strategies to improve the competitiveness and sales performance of their stores.