In the field of cross-border e-commerce, Amazon advertising is widely regarded as an important marketing method to increase product exposure and sales. However, many sellers often face various problems when opening Amazon advertising, and even fail to successfully create advertising campaigns. This article will analyze from different aspects to help sellers understand the major reasons why Amazon cannot create advertising campaigns.
1. Account problems affect advertising creation.
First of all, account problems are a major factor that causes Amazon to be unable to create advertising campaigns. When sellers register for an Amazon seller account, if the information submitted is incomplete or inaccurate, it may cause the account status to be abnormal, and thus Amazon advertising cannot be opened. Therefore, sellers must ensure that the information provided is accurate and complete personal and business information when registering an account.
In addition, if the seller has any violations or violates the regulations of the Amazon platform, it may also affect the normal use of the account. To ensure the normal operation of the account, sellers must comply with Amazon’s rules and policies. This includes but is not limited to prohibiting false propaganda, infringement of intellectual property rights, and selling prohibited items. Only by complying with regulations and maintaining the good reputation of the account can Amazon advertising be successfully opened.
2. Store problems restrict advertising services.
Secondly, to open Amazon advertising, sellers need to have a store that meets the requirements. If the seller’s store performs poorly in terms of content, product quality, customer reviews, etc., the Amazon platform may restrict the seller from using advertising services. Therefore, before opening advertising, sellers should ensure that the overall operation of the store is good, including providing high-quality products, accurate description information, timely handling of customer feedback, and providing good after-sales service.
The Amazon platform attaches great importance to customer experience, so sellers should strive to improve the overall image and reputation of the store, and win customer praise and trust through active marketing and excellent service. Only by having a high-quality store can you get the support and opportunity of Amazon advertising.
3. The impact of category restrictions on advertising opening.
It cannot be ignored that the Amazon platform stipulates that certain product categories do not support the use of advertising services. These categories may include goods that are banned from sale according to the laws and regulations of certain countries, health foods, and certain electronic products with strict regulations. When considering opening advertising services, sellers must carefully understand the restrictions on the categories of advertising services available on the Amazon platform. Only by ensuring that their products are within the available range can sellers successfully create advertising campaigns.
4. Funding issues affect the opening of ads.
In addition, funding issues are also an important factor in Amazon’s inability to create advertising campaigns. To open Amazon ads, you need to prepay a certain amount of advertising fees. If the seller’s account balance is insufficient to pay the estimated advertising fees, the advertising service will not be opened. In order to avoid the problem of insufficient account funds, sellers need to recharge their account balance in time to ensure that they can pay the advertising fees.
Once sellers fully understand the problems and reasons for opening Amazon ads, they can take some solutions to overcome these obstacles. Here are some suggestions:
Check account information: Make sure to provide accurate and complete information when registering an Amazon seller account. If you find any abnormalities in your account, contact Amazon customer service in time to resolve the problem.
Improve store performance: Focus on store operations and provide high-quality products and services. Optimize product descriptions and pictures, improve product quality, actively handle customer feedback, and improve customer satisfaction and evaluation.
Comply with rules and policies: Make sure to comply with the rules and policies of the Amazon platform and do not engage in any violations of regulations. Regularly read the platform’s updates and policy changes, and adjust your own business methods in a timely manner.
Check product categories: Carefully check the categories that Amazon stipulates are available for advertising and make sure that your products meet the requirements. If the product is not within the available range, you can consider looking for other promotion channels.
Plan your budget reasonably: Before creating an ad, make sure that your account has enough budget to pay for the ad. Check your account balance regularly and recharge in time to avoid insufficient funds.
In summary, to successfully open Amazon advertising, sellers need to consider factors such as accounts, stores, categories, and funds. Only by maintaining a good account status, providing high-quality products and services, operating in compliance, and ensuring sufficient advertising budget can you successfully use Amazon advertising services to increase product exposure and sales.