As the world’s largest online retail platform, Amazon’s advertising business has also attracted more and more attention. However, some sellers find that their advertising accounts have been archived, and they are faced with the dilemma of being unable to run ads. So why does Amazon advertising archiving happen? In this article, we will introduce various possible reasons and provide sellers with some suggestions to avoid this problem.
First, violation of the rules is one of the common reasons for Amazon advertising archiving. Amazon has strict advertising policies aimed at protecting consumer rights and maintaining a fair competition environment in the advertising market. If sellers have misleading, deceptive and other problems in advertising, their advertising accounts may be archived. Therefore, sellers should carefully study and comply with relevant regulations before placing advertisements, ensure that the content of the advertisements is true, accurate, and legal, and avoid using misleading language or false propaganda.
Secondly, non-compliant operations may also lead to Amazon advertising archiving. In order to improve the ranking of advertisements, some sellers may use improper means, such as using a large number of search terms or clicking on advertisements. However, Amazon explicitly prohibits such operations and regards them as violations. If sellers are found to have used such operations, their advertising accounts may be archived. Therefore, sellers should adopt legal and compliant strategies to improve advertising display, such as optimizing keywords, improving product quality and user experience to increase traffic and conversion rate, rather than relying on cheating methods.
Third, external complaints are also one of the reasons for Amazon advertising archiving. In addition to internal supervision, Amazon also receives a lot of complaints from consumers or other sellers. If sellers receive multiple complaints, it may also cause their advertising accounts to be archived. Therefore, sellers need to maintain good business practices and customer service to avoid complaints as much as possible. For example, timely responding to customer inquiries and complaints, and solving problems with integrity and professionalism can effectively reduce potential complaints.
In addition, Amazon will organize inactive advertising accounts to ensure user experience. If the seller has not used or recharged the advertising account for a long time, Amazon will mark it as an invalid account and archive it. Therefore, sellers should check the advertising account regularly and actively place advertisements to keep the account active. In addition, it is also important to recharge the advertising account in time to ensure the continuity and stability of advertising delivery.
Finally, although Amazon’s system is quite complete, errors occasionally occur. If the seller’s advertising account is accidentally archived, they can contact customer service for help. Amazon’s customer service team usually provides solutions and tries its best to solve the problem. When sellers encounter account problems, they should remain patient and communicate effectively with Amazon customer service, and provide relevant account and advertising information to help customer service locate and solve the problem faster.
In summary, the reasons for Amazon advertising archiving can be summarized as violations of rules, non-compliant operations, external complaints, invalid accounts and system errors. In order to avoid the archiving of accounts, sellers should comply with relevant regulations and policies, ensure that the advertising content is true, accurate and legal, and avoid using improper means to improve advertising rankings. At the same time, good business practices, high-quality customer service and continuous advertising are also key to keeping accounts active. If the account is archived, the seller should contact Amazon customer service in a timely manner and actively solve the problem. By complying with regulations, adopting compliance strategies and maintaining good communication with Amazon, sellers can avoid the troubles caused by Amazon advertising archiving to the greatest extent, so as to better use the Amazon advertising platform to promote and sell products.