Before visiting the Canton Fair, individuals need to understand how to visit the Canton Fair and the relevant precautions. Since individual visits are not allowed, there are two common ways to enter the Canton Fair. The first way is to act as a translator for foreign friends and be brought into the venue by foreign friends. The second way is to find an exhibitor company to apply for the Canton Fair exhibitor badge.
How to visit the Canton Fair? One way is to go to the Canton Fair with a foreign friend. He can go to the certificate center with a visa and passport and apply for a purchase certificate on the spot. You can apply for a purchase certificate with you. To apply for a purchase certificate, you need a large one-inch photo with a blue background, a copy of your ID card and the original. The fee for foreign friends is 200 yuan, and you need to pay 350 yuan a day. If you are a foreign hukou and do not have an invitation letter, you only need to hold a visa and passport to apply for a buyer’s certificate. For you, you can apply for a purchase translation certificate.
It should be noted that you need to apply for a ticket to enter the Canton Fair, but tickets are not sold on site at the Canton Fair. Therefore, you need to submit an application through an exhibition company or a local trade group, and only after passing the review can you obtain the certificate. Although it may be difficult to find a local trade group, you can consider contacting a qualified exhibition company for processing. At this time, you need to rely on personal connections to get help.
For newcomers to foreign trade, you must be familiar with the relevant knowledge of your company and products before visiting the Canton Fair. Attending an exhibition and receiving customers is like a salesperson selling clothes. You need to introduce the advantages of your products and the advantages of your company to customers. When a customer describes a product to you, you should immediately think of the company’s corresponding products in your mind and recommend them to customers.
When treating customers, you need to focus and treat them differently. For those customers who only care about price or are related to price, you don’t need to spend too much time. For customers who pay more attention to product quality, you need to invest more thoughts and take the initiative. Sometimes, you don’t have to wait for customers to come. If a customer stays at the booth for a few seconds, you should take the initiative to ask them if they need help or learn more about the product information.
Visiting the Canton Fair is not only a personal opportunity, but also a great opportunity to understand the market and establish business contacts. By choosing the right method of visiting, applying for admission documents, and fully preparing product knowledge to be communicated with customers during the exhibition, new foreign trade people can establish good cooperative relationships with potential customers at the Canton Fair. By accurately understanding customer needs and proactively providing relevant products and solutions, you can make a great contribution to the company’s successful business results at the Canton Fair.
Therefore, it is crucial for new foreign trade people to know how to visit the Canton Fair and make good use of this opportunity. Through the right method of participating in the exhibition, as well as full preparation and a proactive attitude, you can get more business opportunities, establish a wider cooperation network at the Canton Fair, and lay a solid foundation for the development of yourself and your company. Therefore, planning in advance and preparing specific strategies, visiting the Canton Fair has become an important step for new foreign trade people to successfully expand the market. To ensure the smooth progress of this visit to the Canton Fair, you also need to pay attention to the following points.
First of all, it is very important to prepare in advance. The Canton Fair is a large-scale exhibition involving products from various industries and fields. Therefore, you should understand the distribution of the exhibition areas and the situation of the exhibitors of the Canton Fair in advance, determine the industries and target companies you are interested in, so as to visit in a targeted manner. At the same time, you should also conduct a full investigation of the partners that your company hopes to find, and prepare for the negotiations during the exhibition.
Secondly, make a detailed visit plan. The Canton Fair has a large exhibition area and limited time. You need to make a reasonable itinerary according to your interests and needs. In the plan, you must clearly define the pavilions and booths to be visited, and set a reasonable time allocation so that you can make full use of your time to understand the products and communicate with exhibitors.
Third, actively interact with exhibitors. At the Canton Fair, exhibitors all hope to attract more customers and partners. Therefore, you should actively interact with exhibitors, take the initiative to contact and express your interests and needs. When communicating with exhibitors, in addition to understanding product information, you should also pay attention to information about the company’s strength, brand image, and after-sales service. This will enable a more comprehensive assessment of the value and reliability of potential partners.
Fourth, arrange time for negotiations. During the Canton Fair, exhibitors may be very busy, and you are also one of the thousands of troops. Therefore, after confirming the exhibitors with intention, timely agree with them on the time and place for negotiation to ensure that both parties can have sufficient communication and negotiation opportunities. At the same time, we must remain flexible and adjust our schedule in time to arrange more negotiation opportunities.
Finally, we must do a good job of follow-up. Negotiations at the Canton Fair are only the first step, and real business cooperation needs to be carried out in the subsequent follow-up. During the negotiation process, remember to exchange business cards with the other party and record the negotiation content and related matters in detail. After returning to the company, contact the other party in a timely manner and implement the cooperation intention and specific cooperation matters. Through good communication and timely follow-up, the trust between the two parties can be enhanced and the progress of cooperation can be promoted.
In summary, visiting the Canton Fair is an important opportunity to find business opportunities and establish cooperative relationships. Through appropriate exhibition methods, full preparation and a proactive attitude, everyone can achieve more effective communication and negotiation with potential customers at the Canton Fair, and open up a broader market for the development of themselves and their companies. Remember these key steps, make a reasonable visit plan, actively interact with exhibitors, arrange negotiation time reasonably, and do a good job of follow-up. I believe you will be able to achieve satisfactory results at the Canton Fair.