Amazon’s global store allows you to sell your products to markets around the world. To help you get started, here are the main steps for Amazon’s global store:
1. Register an Amazon seller account: First visit the Amazon seller portal (corresponding to the official Amazon website in your country). If you don’t have an account, please create a new seller account according to the prompts. During the creation process, you need to fill in basic personal or business information, tax information, and bank account information.
2. Determine the target market: Based on your target customers and product types, determine where you want to sell your products in the Amazon global market. Research market demand, competition, and profit margins to find the best market entry strategy.
3. Prepare the required documents: Market requirements may vary from country to country. Generally speaking, you need to provide original or translated copies of the following documents: ID card, tax registration certificate, business registration certificate (if you are a corporate seller), bank account, etc.
4. Choose a sales method: Amazon offers two main sales methods, namely self-fulfillment (FBM) and Amazon Logistics (FBA). Self-fulfillment requires you to handle inventory and logistics; Amazon Logistics is that you send inventory to Amazon warehouses, which are then stored and shipped by Amazon.
5. Create product listings: Create product listings in the context of Amazon sellers, including product titles, descriptions, keywords, pictures, etc. Make sure the content is accurate, clear, and attractive to increase product exposure and sales conversion rates.
6. Comply with laws and regulations of various countries: As an international seller, you need to understand and comply with the laws, taxes, and business regulations of the sales market.
7. Deal with tariffs and taxes: Understand the tariff and tax policies of the target market. Amazon usually helps deal with some tax issues, but you still need to pay attention to changes in tax regulations.
8. Optimize your product listings: Analyze sales data, customer feedback, market research, etc., optimize product listings, and improve overall sales performance. You can improve your product ranking on Amazon through advertising, more reviews, and optimized keywords.
9. Provide high-quality customer service: Respond to customer inquiries in a timely manner, process returns and refund applications as soon as possible, pay attention to customer evaluations, and improve customer satisfaction.
10. Continuous analysis and adjustment: Analyze sales data, market dynamics, competitive product performance, etc. to continuously optimize strategies. The Amazon market is highly competitive, and long-term attention and adjustments will bring you more opportunities.
The above are the precautions for opening a global store on Amazon, mainly registering an Amazon account, determining market goals, preparing required documents, choosing sales methods, and creating product lists. Sellers will then need to pay attention to Amazon’s rules and abide by them.