As one of the largest trade fairs in China and even in the world, the Canton Fair attracts companies and buyers from all over the world. In order to meet the needs of different types of companies, the Canton Fair not only provides ordinary booths, but also sets up joint booths to provide more cooperation opportunities for circulation companies. This article will make a detailed analysis of the policy of joint booths at the Canton Fair to help companies understand the relevant regulations and seize the opportunity to participate in the exhibition.
1. Overview of the policy of joint booths
Application conditions for joint booths: Only when the number of booths applied for a certain exhibition area reaches 2 or more, can circulation companies participate in the exhibition with non-circulation companies with joint operation or supply relationships. When applying for joint booths, you need to submit the “Joint Exhibition Application Form” and other relevant materials. But please note that once the information of the joint unit is reviewed and approved, it cannot be changed. A unified exhibition area can only participate in the exhibition with a maximum of two joint/supply units.
Joint booth application time: The application for joint booths and the official booth application are carried out simultaneously. Within one month after the end of the Spring Canton Fair, enterprises can apply for joint booths in the Autumn Canton Fair; and during the Spring Canton Fair, they can also apply for joint booths in the next session. This time window allows enterprises to fully prepare for the next exhibition.
Joint booth exhibition form: Joint booths are jointly exhibited in the name of the factories under the stall owner, and the booth location is subject to the location allocated by the stall owner of this session. However, since the location allocation is limited, the final booth location is subject to the actual location allocated to the stall owner. Joint booths are usually special booths, and the specific location may change. The price of the booth is based on market conditions.
2. Advantages and precautions of joint booths
The joint booths of the Canton Fair create more cooperation opportunities and advantages for enterprises, but also require enterprises to pay attention to the following matters during the exhibition:
Brand promotion: Joint booths allow the Chinese and English names and logos of the exhibitors to be printed on the booths, which provides an excellent opportunity for the promotion of corporate brands. The information of the joint venture units is officially filed with the Canton Fair, so there is no need to worry about problems during the inspection of the conference. This helps exhibitors to get better results when they apply for booths on their own after the exhibition.
Booth location: Joint venture booths are usually special booths, and the location of the booth may change to a certain extent. After applying for an official booth, if the booth location is significantly different from the joint venture location, the stall owner can negotiate to make adjustments to better meet the needs of cooperation.
Non-joint booth restrictions: In non-joint booths, the Chinese and English names of the exhibitors shall not be printed on the booths, and promotional materials shall not be placed on the booths. This requires enterprises in non-joint booths to pay more attention to other forms of publicity and brand display.
This article provides a detailed analysis of the joint venture booth policy of the Canton Fair, providing guidance for enterprises to understand and seize exhibition opportunities. According to policy regulations, circulation-type enterprises can apply for joint venture booths together with non-circulation enterprises with joint operation or supply relationships. The application time is synchronized with the official booth application, aiming to help enterprises arrange and prepare for the exhibition in advance. Joint booths are allowed to display the Chinese and English names and logos of participating enterprises on the booths, and they will be filed with the official Canton Fair, providing an opportunity for corporate brand promotion. The booth location is subject to the location assigned by the stall owner. The booths are usually special booths, and the price is determined according to market conditions.