If the performance index of the seller’s Amazon store is too low, the Amazon platform will restrict the seller’s store sales. So what are the performance indicators of Amazon stores that sellers need to know? Let’s take a look.
1. Order defect rate.
This is a standard for evaluating sellers to provide buyers with a good shopping experience. The order defect rate is affected by negative feedback, non-rejected transaction guarantee claims, and credit card rejections. Negative feedback refers to bad reviews, which is easy to understand. Non-rejected transaction guarantee claims refer to disputes between buyers and sellers. If the seller does not resolve the problem in communication, the buyer can file a claim. Credit card chargeback means that the buyer can apply to the bank to reject the transaction on the bill within a certain period because they did not receive the goods, the goods were wrong, or the payment was repeated. This is usually caused by non-receipt of goods or wrong goods. According to the policy, sellers must maintain an order defect rate below 1%, and an order defect rate higher than Amazon’s 1% may result in account deactivation.
2. Order cancellation rate.
This is for sellers who ship by themselves. Generally speaking, sellers cancel orders due to insufficient inventory. If the order cancellation rate is too high, it will affect the seller’s account.
3. Delay rate.
This mainly happens to sellers who ship their own goods. Delayed shipment refers to an order that has completed the shipment confirmation after the shipping date. Because the buyer has not received the goods, the buyer’s credit card refuses to pay, which also directly affects the order defect rate. Sellers must keep the delay rate below 4%.
4. Valid tracking rate.
The valid tracking rate is also for sellers who ship their own goods. The seller needs to enter the order code into the corresponding order within 48 hours after the product is released. It is real and valid, and the match is correct, so that the buyer can track his own logistics information.
5. Return dissatisfaction rate. This means that the buyer asks the seller to return the goods, and the seller must process it within 48 hours. If it is delayed, it is easy to cause bad reviews.
6. Customer service dissatisfaction.
That is, the seller’s service attitude, timely and accurate response to the buyer’s information, the buyer will rate the seller’s service.
The above are the performance indicators of Amazon stores shared with sellers, I hope it can be helpful to Amazon sellers.