In recent years, the e-commerce industry in Southeast Asia has flourished. With a huge population base and an increasingly young netizen structure, it has become a battlefield for e-commerce giants to compete for layout. At the same time, the rise of social e-commerce has further promoted the vigorous development of the entire e-commerce industry.
In today’s Southeast Asian e-commerce market, various e-commerce platforms have sprung up like mushrooms after a rain. Local platforms coexist with cross-border e-commerce, and the threshold for cross-border sellers is not high. So, among these many e-commerce platforms, which platforms are suitable for entrepreneurs to join?
Which company is good at doing e-commerce in Indonesia?
The traffic pattern of the top ten e-commerce platforms in Southeast Asia is basically the same as that of the previous year. Among them, Shopee, Lazada, Tokopedia, Bukalapak, Tiki, Blibli, Sendo, Zalora, Qoo10 and other platforms all have a great influence in Southeast Asia. In addition, TikTok Shop, which has risen rapidly in the past two years, has also attracted much attention.
1. Shopee: As the largest e-commerce platform in Southeast Asia, Shopee still firmly occupies the top spot, with a monthly visit volume of 445 million times. Shopee’s GMV reached $19 billion in the third quarter of 2022. In the past two years, Shopee’s operating strategy has shifted from direct subsidies to refined operations, providing sellers with more sustainable development opportunities through advertising refunds and other means.
2. Lazada: Founded in 2012, Lazada is the leading local e-commerce platform in Southeast Asia. It covers many countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and has a strong logistics network and payment system.
3. Tokopedia: As the most popular online e-commerce platform in Indonesia, Tokopedia started with C2C business, entered the B2C field in recent years, and introduced business models such as “flagship stores”. The platform has 6 million registered merchants, and the logistics range covers 93% of Indonesia.
4. Bukalapak: Bukalapak has developed rapidly in the Indonesian e-commerce market and has surpassed Lazada to become the third largest e-commerce platform. Its monthly growth is stable and it also provides unique B2B opportunities for cross-border sellers.
5. Zalora: Zalora is a leading brand of fashion and beauty products in Southeast Asia, with sites in 11 Asia-Pacific regions, covering fashion, accessories, shoes, cosmetics and other fields. It supports fast logistics delivery, cash on delivery and free return services.
In general, with the continuous expansion of the Southeast Asian e-commerce market, many platforms provide entrepreneurs with abundant opportunities. However, which platform is more suitable for entrepreneurs still needs to be selected based on their own products, target markets and business strategies. In the selection process, it is necessary to fully consider factors such as the platform’s user base, traffic quality, marketing support, etc., so as to achieve better development.