Indonesia’s e-commerce calendar is heavily influenced by the investment boom from Chinese companies. With the entry of Chinese e-commerce giants into the Indonesian market, it has brought a successful shopping holiday and injected vitality into the Indonesian e-commerce industry. Indonesian consumers enjoy an ever-increasing shopping experience in the daily activities of Indonesian e-commerce.
1. Singles’ Day & Habanos: A feast for Indonesian e-commerce.
Singles’ Day has gained fame as an online shopping festival, and Alibaba took the opportunity to launch the “Double 11” promotion to stimulate sales. After being warmly welcomed in China, this event has also fermented in the Indonesian e-commerce community. Large online marketplaces such as Lazada and Tokopedia launched their own versions of the 11.11 sales to bring consumers super value. Lazada even created the “Online Revolution” event, which started on 11.11 and lasted until December 12, attracting a lot of attention from consumers. Indonesia’s “Harbornas” event is intended to collaborate and advocate win-win cooperation between e-commerce platforms.
2. Shopee 10.10: The rise of a new star.
Shopee, a newcomer in e-commerce, launched the 10.10 campaign to try to invest in the double-number date of October 10. Although the promotions on 10.10 are slightly different compared to 11.11 and 12.12, they offer similar benefits to consumers. BNI Garuda Indonesia collaborated to provide consumers with additional benefits, attracting more participation. These efforts are constantly enriching the daily activities of Indonesian e-commerce, allowing consumers to enjoy shopping at different times.
3. Culturally driven shopping spree.
Even before the rise of e-commerce, cultural festivals have profoundly influenced consumer demand. In Indonesia, Ramadan, as the holiest period for Muslims, has also become a carnival season for e-commerce platforms. The approaching of Hari Raya Idul Fitri, which celebrates the end of fasting, has boosted consumers’ enthusiasm for online shopping. Online merchants actively respond to the consumption peak during Ramadan and provide consumers with a convenient shopping environment.
4. Other exciting e-commerce activities.
In addition to 11.11 and 10.10, Indonesia’s daily e-commerce activities also include a series of attractive festivals:
1. Lunar New Year: This is an important festival for the Chinese community in Indonesia, creating sales opportunities for the fashion industry and other industries.
2. Lazada Birthday Festival: Every March, Lazada holds a birthday celebration, providing merchants with the opportunity to promote their products.
3. Tokopedia Anniversary: August 17, as Indonesia’s Independence Day, is also the day when Tokopedia holds an anniversary celebration, providing merchants with an opportunity to increase sales.
4. Mother’s Day: On December 22, Indonesians are keen to send gifts to celebrate Mother’s Day, creating sales opportunities for merchants such as women’s clothing and cosmetics.
In summary, Indonesia’s daily e-commerce activities are becoming increasingly colorful under the impetus of Chinese investment. From 11.11 to Habanos, from culturally driven shopping trends to other types of holiday promotions, these activities not only meet consumers’ shopping needs, but also promote the continued growth of Indonesia’s e-commerce industry. In the daily e-commerce activities in Indonesia, the cooperation between China and Indonesia has brought common prosperity to both sides.