Many people open stores on Amazon, and sellers will face a problem that the inventory cannot be sold. Now many friends who do cross-border e-commerce are reporting that this year’s peak season is not prosperous, and the general trend is to clear inventory. Today we will take this opportunity to tell you how to deal with Amazon’s inventory. If the seller’s redundant inventory is not processed, it may occupy the original inventory capacity. If it exceeds the inventory capacity, there will be excess inventory costs that the seller needs to pay, which not only requires additional funds but also is not easy to restock. Finally, it will affect the performance of the store. In short, redundant inventory needs a wave of processing, and we will explain the processing methods one by one later.
1. Price reduction promotion or advertising diversion.
This is like the loss promotion of the store we usually see on the street, the price of the store, a very simple and crude method, is to sell this part of the redundant inventory at a low price. But this method will reduce the seller’s sales profit. Advertising diversion also has advantages and disadvantages. If it is not well controlled, it may even cause huge losses to the seller.
2. Off-site promotion and large discounts.
Off-site advertising activity prices have requirements for products. The activity price is 30%~40% of the product’s fake price. The activity price of many off-site products is between 50 and 150 US dollars.
3. Hot sales drive promotion.
In simple terms, it is to use the traffic of hot sales to drive the sales of slow-selling products. The slow-selling SKU can be merged into the hot-selling list. The slow-selling products should set a minimum price, and use the differentiation of product prices to guide customers to buy goods that need to be cleared.
4. Amazon Outlet Program.
The Outlet Program is mainly aimed at the seller’s slow-selling products and redundant inventory. All products that meet the program can participate and be promoted with the help of Amazon’s activity traffic.
5. Directly abandon redundant inventory.
If this part of the inventory affects the performance of the store and also causes the goods to be unable to be replenished in time, the seller can choose to abandon it directly. Amazon recently launched a system to automatically clear inventory. If the seller turns on this function, Amazon will select and clear this part of the inventory according to the system.
6. Sell to FBA recyclers.
Many FBA buyers specialize in purchasing slow-moving goods, mainly through offline purchases, but the price needs to be determined based on actual conditions.
The above are some methods for clearing inventory, I hope it can help some sellers.