In the highly competitive e-commerce market, it is crucial to understand and master the algorithm rules of major e-commerce platforms. For those foreign e-commerce sellers who run stores on the Wish platform, understanding the Wish platform algorithm rules is one of the keys to increase traffic and sales. This article will explore the algorithm rules of the Wish platform in depth to help sellers better understand and use these rules to improve their business.
Algorithm 1: The impact of violations.
One of the most important factors in the algorithm rules of the Wish platform is the violations of the store on the platform. Every seller should pay close attention to the relevant violation data of their store within a month. If the store has zero violations, it will be very beneficial to traffic. But if there are violations, this will directly affect the store traffic, so it is important to always stay compliant.
Algorithm 2: The impact of order cancellation data.
Another important algorithm rule is order cancellation data. The Wish platform monitors the order cancellations of your store, especially the cancellations of customers. The cancellation of one or two orders may not have much impact, but if the number of cancellations exceeds ten, it is a problem. If the cancellation is due to a misunderstanding, don’t worry too much, but make sure the product information is clear to reduce the occurrence of such situations.
Algorithm 3: Timeliness and effectiveness of customer feedback.
Wish platform also evaluates store performance based on the handling of customer feedback. This means that you need to respond to customer questions and feedback in a timely and effective manner. If a customer asks a question on the first day and you respond on the fifth day, this will lead to customer churn, which will affect the performance of the store. Therefore, make sure that the speed and quality of handling customer feedback are at a high level.
Algorithm 4: The importance of receipt data.
Wish platform also pays attention to the receipt data, that is, the customer’s receipt after placing an order. If the whole process goes smoothly, there are no problems, and the customer signs for it in time, then this will help increase the traffic of the store. Therefore, make sure that the order processing process is efficient and the customer has a pleasant shopping experience.
Algorithm 5: Consideration of order defect data.
Surprisingly, the algorithm rules of the Wish platform also include order defect data. This means that the platform will look at your order complaints. If there are too many complaints in the backend orders, it will be detrimental to the performance of the store. Therefore, you should always monitor the quality of the orders to ensure that there are no complaints from customers.
Algorithm 6: Opportunities for store push.
Finally, the push algorithm of the Wish platform is also worthy of attention. The platform will decide whether to push your store to more customers based on the above factors. If the product quality is high and customer satisfaction is good, the chances of the store being pushed will increase. This may help attract more repeat customers and increase sales.
To sum up, the Wish platform algorithm rules are crucial for foreign e-commerce sellers. To stand out in this highly competitive market, sellers must have a deep understanding of these rules and take appropriate measures to optimize store operations. Staying compliant, reducing order cancellations, responding to customer feedback in a timely and effective manner, increasing the sign-in rate, and reducing order defects are all keys to success. Ultimately, these efforts will help increase store traffic and sales and bring more success to the seller’s e-commerce career.