Traffic is relatively easy to obtain in Amazon’s operations. As sellers, we need to pay more attention to how to effectively form conversions under huge traffic and exposure. The core of conversion is: product reviews. It is very important for Amazon to get good reviews for products. Good reviews can not only reassure consumers of product quality, but also play an important role in Amazon’s algorithm. Today, let’s talk about how to get good reviews on Amazon:
1. Request reviews from customers who are satisfied with the product.
One of the ways to get more good reviews for your product is to ask sellers who have bought it to leave real reviews. First of all, it is very important to understand the difference between seller feedback and product reviews. Seller feedback refers to the buyer’s feedback on the entire purchase experience, and product reviews refer to the buyer’s experience of the product they bought. The product review will be displayed on your page, and you can adjust the product based on these reviews. When the buyer successfully fills out the seller’s feedback, you will be able to view this information in your account. Actively contact customers who leave positive feedback to the seller and ask them to leave product reviews to help build your product reputation.
2. Use social media to increase customer engagement.
Today, more and more people use social media, and their purchasing habits are largely influenced by social media. Create pages for your products and add various types of groups. This is an easy way to connect with thousands of new customers. Get your customers involved and create a community atmosphere to get good reviews.
3. Tracking negative reviews is a way to improve service quality.
If you want to release a new product, a one-star review can greatly affect your overall rating. So how to deal with it? You need to reply to negative reviews as soon as possible. The longer it is left unanswered, the more people will see it and the more people will give up buying the product. If you can reply in time, it means that you respect the customer’s experience, and other customers can also see your positive service attitude. Ask customers to delete or edit their comments. If you contact customers and address their concerns, they may be more inclined to edit their comments to get higher ratings and more friendly words.
4. Optimize Amazon product insertion.
Packaging inserts are a great way to remind customers to leave reviews. They are great marketing materials that can help in all aspects. Package inserts can be used as a way to promote products and Amazon stores, prompting buyers to leave reviews. Provide excellent customer service and avoid negative reviews. Make sure everything you do is to provide high-quality customer service. Reiterate your values in the product manual to show that you are a trustworthy company. The benefit of showing promise is to remind people why they should buy the product. This will make them more inclined to leave a positive review, or eliminate the idea of leaving a negative review.
The above are the most common channels for Amazon stores to get good reviews, I hope it can help you.