The transaction of Amazon stores has entered a relatively active period. According to incomplete statistics, there are more than 60 brand accelerator companies whose main business is to acquire Amazon stores in the market, of which nearly 10 have set up offices in China or recruit Chinese agents, and there is a list of 1,000 target stores circulating in the market.
Many sellers have received emails from buyers or agents, and there are many news that sellers have made a lot of money by selling stores. Even some friends who have sold their stores are more amazed after learning about the current market situation, “Selling cheap!” Why is the store trading market so prosperous? The main reasons can be attributed to the following points:
1. The tide continues, and the operating risks are increasing
Since May this year, a large number of stores have been closed, involving many well-known top sellers in South China. According to statistics from the Shenzhen Cross-border E-commerce Association, in the past two months, more than 50,000 Chinese sellers have been closed on the Amazon platform, and the losses caused to the industry are estimated to exceed 100 billion yuan. This policy orientation and Amazon’s account blocking policy have, to a certain extent, hit the confidence of some sellers to continue to operate, and then choose to sell brands and cash out.
2. Logistics costs have skyrocketed, and operating costs have soared
Take ocean freight as an example. The recent price increase is indeed large, and the space is too tight to book. At the same time as freight rates have risen, shipping companies’ peak season surcharges have also come, which will undoubtedly further increase sellers’ costs. From August 16, Maersk began to levy peak season surcharges, and some companies will begin to levy peak season surcharges at the end of this month.
In addition to the impact of the epidemic, delays in ocean shipping have also posed certain challenges to sellers’ stocking and operational capabilities. At this time, some sellers may directly choose not to stock up in large quantities in the second half of the year and prepare to sell their brands. In addition, some buyers have made great efforts to layout the Chinese market, and many intermediary agencies or individuals have also appeared in the market to match transactions, which directly promoted the prosperity of Amazon store transactions.