As a well-known e-commerce platform, Ebay provides a variety of promotion methods, among which advertising promotion is one of the most commonly used promotion methods for sellers. In the process of operating a store, many sellers choose to use Ebay’s advertising services to increase product exposure and sales. So what is the Ebay promotion fee?
1. What is the Ebay promotion fee?
One of Ebay’s promotion services is Promoted Listings Standard (PLS) advertising. PLS adopts a transaction-based charging model, which works as follows:
1. Pay per click (CPC)
Pay per click is an advertising fee charging method designed to provide sellers with advertising promotion services. It is charged according to the number of clicks actually generated on eBay. Sellers can set the maximum bid for each keyword, and when the ad is clicked, the seller must pay the corresponding click fee. The cost per click will vary depending on the selected keywords and other factors.
2. Pay per sale (CPS)
Sales pay per sale is an advertising fee charging method that calculates the fee based on the actual sales brought by the advertising promotion. This method allows sellers to better control costs because the fee is only paid when actual sales occur.
3. Advertising Service Fee (AS)
The Advertising Service Fee (AS) is an additional fee charged by eBay to advertising service providers, which is separate from the seller’s fees. The advertising service fee is usually a small part of each transaction of the seller, including the price of the product, shipping costs and applicable taxes. These fees are the additional costs incurred for providing advertising services.
2. What are the fees charged by Ebay?
1. Listing fee: Sellers need to pay listing fees to publish products on eBay. Sellers will receive a certain amount of free listings every month, and the specific amount varies depending on the type of store. If the free listing quota is exceeded, a fee of US$0.3 will be charged for each item listed. Some categories and products do not enjoy free quotas.
2. Transaction fee: Once the product is successfully sold, the seller will be charged a certain transaction fee. eBay’s transaction fee is calculated based on the amount paid by the buyer, including product fees and logistics fees. If you do not open a store, the transaction fee for most products accounts for 10% of the total sales, but the maximum amount does not exceed US$750.
It is worth noting that this is the charging standard applicable to US websites. If the seller’s sales performance drops to the “below standards” level, the transaction fee rate may increase by a certain percentage.
In short, eBay’s promotion charging methods include pay-per-click, sales-proportion payment, advertising service fees, etc. Sellers can choose the advertising rate according to their own needs. Advertising fees will only be incurred when buyers click on the ad and purchase the product within 30 days. By using eBay’s promotion services reasonably, sellers can improve the exposure and sales performance of their products and achieve better business results.