As one of the world’s well-known cross-border e-commerce platforms, Wish has huge traffic, so it has attracted a large number of sellers to settle in. Many novice sellers are not very familiar with the Wish platform. Today, let’s talk about whether Wish supports individual or corporate stores.
Wish is an e-commerce platform that supports individual sellers and corporate sellers to settle in. There is not much difference between them when registering. Corporate sellers need to prepare business licenses and legal person ID cards, while individual sellers only need to prepare personal ID cards.
In terms of later operations, generally speaking, corporate sellers usually have more traffic because they have complete qualifications. However, the product prices of individual sellers are relatively low, so the order volume may be larger. Which model to choose depends on personal circumstances.
Wish is similar to Taobao in China, mainly covering some products with low customer unit prices. For small sellers, it is not recommended to sell products with high customer unit prices immediately, because such products are more difficult to generate orders. It is recommended to check the product pricing on the platform and make a choice based on your own supply. At the same time, product quality also needs to be guaranteed, otherwise it is easy to be complained by buyers and have a negative impact on reputation.
The Wish platform does not distinguish between sites, and the competition is relatively fierce. Therefore, sellers need to take all aspects of store operations seriously, including product uploading, advertising, freight setting, etc.
Wish provides five applications (Apps) for the platform: Wish, Geek, Cute, Mama and Home. As a Wish seller, you only need to open a store on the Wish platform and upload products. Wish will push products to suitable App users through an intelligent matching system to achieve personalized point-to-point push.
This intelligent recommendation system is one of the applications of Internet artificial intelligence. It pushes products that users care about and are interested in based on their purchase history and browsing history.
The hot-selling products on the Wish platform cover fashion apparel, 3C digital electronics, hobbies, home furnishings, beauty and other fields. Compared with other e-commerce platforms, Wish’s backend operations are relatively easy and have a wide customer base. However, the fees and commissions for opening a store are relatively high.
From the above content, it can be seen that the Wish platform has no restrictions on the identity of sellers. Whether it is an individual store or a corporate store, the Wish platform supports it. Sellers only need to prepare the corresponding materials in advance. It is very simple to open a store on the Wish platform, but the difficulty lies in the later operation. The threshold for opening a store on the Wish platform is very low, so the competition is very fierce. It is not easy to stand out from many sellers and get orders, and product homogeneity is also very serious, which means that the price of the product cannot be too high. After all, Wish focuses on the low-end market. Therefore, once the seller decides to open a store on the Wish platform, he must think about his product pricing and the operation route of the store in the later stage, and don’t blindly follow the trend. That’s all about whether Wish supports individual or corporate store opening.