In the current situation of the cross-border e-commerce industry, there are many things to do, and it is not uncommon that there is not much profit after annual accounting. If you want to really make money, you must do a good job of basic operations, and it is better to operate in a refined manner. So? How to operate cross-border e-commerce and how to operate in a refined manner? Follow the editor to read on.
First of all, the following points should be done:
1. Refine product selection and speed up capital turnover
When selling goods, many sellers use large quantities to distribute goods. The shipment volume of a single product is not large, but because there are many SKUs and a lot of inventory, the funds occupied are large.
According to the usual 28 rule, in the process of selling, there are many products that cannot be sold or sold but do not bring profits, resulting in serious inventory backlogs and low capital turnover. Some sellers always choose large and heavy goods in the direction of “small competition” when selecting products. Although the competition is relatively small, due to the demand for sea transportation, the delivery cycle is long, the funds occupied are large, and the capital turnover rate is very low, which directly increases the cost.
For cross-border e-commerce sellers, it is necessary to choose small and light items that have low delivery costs and can be shipped quickly on the basis of rigid demand as much as possible, and reduce costs through high capital turnover rate to improve the overall profit rate.
2. Operation adheres to the “explosive” model
The explosive model not only brings an increase in sales, but also greatly reduces our operating costs and improves the profit rate.
10 50 points may not be worth 2 100 points, and the same is true in operation. Even if there are 10 products with mediocre sales, they are not worth one or two explosive products. Only explosive products can survive. Amazon sellers must do their best to push the products they have selected to the most popular position.
3. Improve employee efficiency
There are many ways to improve employee efficiency. In terms of staffing, you can adhere to the 534 principle, “Let three people do the work of five people and pay four people’s wages. According to this rule, employees can not only get high wages, but also cherish this career more, work efficiency will be improved, and the overall performance will definitely be greatly improved.
4. Fine-tune cost control
Many sellers are unable to properly perform fine-tune accounting in operations, the cost expenditure is unclear, and the account accounting is roughly estimated. It seems that they are selling a large number of goods, but the results of the operation are unsatisfactory.
In terms of cost control, office costs are a very important aspect. Some sellers have too optimistic future psychological expectations and rent large, high-style office space as expected. However, if the high style is pursued too much, the unit rent will rise sharply, and the rented area is too large, the space cannot be effectively used, and waste will naturally occur. Cross-border e-commerce is an industry that can survive in a low-key manner. Excessive ostentation in office space will only dilute one’s profit margin and increase the risk of entrepreneurial failure.
For cross-border e-commerce sellers, freight often accounts for about 25% of the total sales amount, so the choice of logistics methods also needs to be paid attention to. Taking the US station as an example, the freight of commercial express delivery is about 40 yuan per kilogram, the dedicated logistics (air + delivery) is about 30 yuan per kilogram, and the sea freight only costs about 10 yuan per kilogram. If the seller adopts these three methods to combine delivery, the freight cost can be reduced, and these reduced costs can be evenly distributed on the unit cost, and the profit margin can be increased by about 20%.
In addition to the rent and shipping costs, payment collection is also a cost-saving factor. There are many and complicated payment collection tools on the market, and the costs are also different. Why not try LianLian Pay – a one-stop cross-border payment service for 390,000+ cross-border e-commerce sellers.