As one of the well-known cross-border e-commerce platforms, Wish is different from other cross-border e-commerce platforms in that it focuses on the low-end market. Therefore, more and more sellers choose to open stores on the Wish platform. It is easy to open a store on the Wish platform, but the difficult part is how to make it bigger and stronger on the Wish platform. Today, let’s talk about the essential strategies for novices on the Wish platform.
The essential strategies for novices on the Wish platform are as follows:
1. Store positioning.
Choose a suitable store positioning based on product characteristics and personal preferences, which can be a grocery store or a vertical store.
2. Platform policy.
Seller information must be true and accurate, and each entity can only create one account. Wish strictly prohibits the sale of fictitious products.
Sellers’ products cannot induce users to leave the Wish platform to buy on other platforms, and it is prohibited to repeatedly list the same products in batches. Wish has a zero-tolerance attitude towards abusive user behavior and language. Sellers cannot require users to bypass the Wish platform to pay directly, nor can they require users to provide personal information.
3. Prohibited products.
Be careful of products that are prohibited from being sold on Wish, such as team logos with registered trademarks, weapons, car child seats, hazardous chemicals, etc.
4. Avoid association.
Pay attention to information that may lead to association, such as IP addresses, payment accounts, registration information, verification mobile phone numbers, store links, etc.
5. Aesthetics and image size.
Make sure the product image size does not exceed 800×800 pixels. This can adapt to the display on mobile phones and avoid problems such as customers being unable to open or loading too slowly.
Make sure the product image is clear and realistic, and can accurately show the appearance and details of the product. Avoid images that are too different from the actual product to avoid misleading customers.
For multi-attribute products, it is best to choose a main picture that shows a family photo, that is, a picture that includes all attributes. Please ensure that the main picture meets the same requirements as other product main pictures, including clarity and authenticity.
Try to add multiple photos to show the different colors and categories of the product. By providing more choices, convey more detailed information to customers and increase their willingness to buy.
6. Tag settings.
When sellers manually upload products, they can try to enter some popular words as tags. If the system actively pops up related words, these words are worth considering. On the Wish platform, you can fill in up to 10 tags. In order to improve the conversion rate, sellers should try to associate tags with products. Irrelevant tags may bring traffic, but the possibility of converting into orders is low, and it will waste the position of tags. Sellers can also optimize those products that already have traffic, are collected and clicked in the later stage.
As a novice seller who wants to quickly enter the Wish platform, the first thing is to have enough understanding of the platform. Before opening a store, you must conduct a market analysis and understand the market demand. If the selected product is not suitable for users of the Wish platform, you must adjust it in time. Or, when pricing the product, you should not set it too high. The Wish platform focuses on the low-end market. The above must-have guide for novices on the Wish platform hopes to help everyone.