As a cross-border e-commerce platform, Lazada has been committed to providing merchants with excellent business opportunities and convenient sales channels. In order to attract more merchants to settle in, Lazada regularly updates its settlement policy and provides more support and discounts. This article will introduce the latest policies for settling in Lazada in detail to help merchants understand and seize opportunities.
1. 90-day sales commission exemption policy
An important benefit in Lazada’s latest policy is 90-day sales commission exemption. From March 13, 2023, merchants who have just settled in the platform will be exempted from the original lower 4% commission and enjoy a 90-day commission exemption. This allows new merchants to start faster and more stably in the initial stage, reducing financial pressure.
2. Exclusive incubation team assistance policy
In order to help new merchants to better operate their stores, Lazada has launched an exclusive incubation team assistance policy. The team is composed of professional operators who are committed to helping merchants solve problems in the operation process. They provide support and guidance in policy interpretation, market analysis, product selection and pricing for store operations. This provides a more reasonable promotion path for new merchants, helping them better adapt to and master Lazada’s operating rules.
3. Comprehensive upgrade of the first-kilometer collection network
Lazada has also comprehensively upgraded the first-kilometer collection network to improve logistics efficiency and reduce costs. At present, logistics collection has covered 20 cities, and 10 new cities have been added, including Xiamen, Fuzhou, Shanghai, Ningbo, Suzhou, Wenzhou, Kunshan, Putian, Taizhou, and Conghua. In addition, Lazada has added 40 official logistics service outlets worldwide. This enables merchants to enjoy more efficient logistics services, improve logistics timeliness and reduce fulfillment costs.
4. New Seller Traffic Support Plan
For newly settled sellers, Lazada has launched a new seller traffic support plan to increase the exposure and traffic of their stores. According to the plan, when new sellers meet the threshold requirements, the potential SKU (stock keeping unit) of their stores will be weighted to obtain more search traffic. This means that new sellers can get more exposure opportunities and potential customers in the initial stage, which will have a positive impact on the development of the store.
5. Transparency of sales commissions and fees
Lazada focuses on improving the transparency of merchants and ensuring that merchants have a clear understanding of the commissions and fees related to sales. The platform provides a clear rate table and settlement mechanism to ensure that merchants can accurately calculate costs and profits. Such a transparent policy helps merchants to formulate more precise pricing strategies and improve overall operating efficiency.
In summary, the latest policy for entering Lazada involves many aspects, such as free sales commissions, exclusive incubation team assistance, first-mile collection network upgrades, new seller traffic support plans, and fee transparency. The introduction of these policies provides new merchants with more opportunities and benefits, reduces operating costs in the initial stage, and provides a better development environment.