The Vietnamese e-commerce market is in a booming stage, providing many business opportunities for cross-border sellers. As a well-known e-commerce platform in Vietnam, Lazada covers a variety of popular categories, which are loved and sought after by more and more consumers. This article will introduce in detail which categories in Lazada are the most popular and analyze their market potential.
1. Department Store Home Category: An Important Place to Improve Happiness
Tools and Home Decoration Category: Vietnam’s home time during the epidemic has spawned a new trend in home repair and decoration. Wireless, multi-functional and lightweight tools are the most popular products. Lazada provides a variety of high-quality tools and decoration supplies under this category, providing consumers with convenient repair solutions.
Kitchen and Dining Supplies Category: Vietnamese consumers have shown great interest in ceramic products such as bowls, plates, utensils and cups in their home life. Lazada provides a rich and diverse selection of kitchen and dining supplies to meet consumers’ pursuit of quality and design requirements.
2. Health and Sports: Focus on health and quality of life
Outdoor Sports and Travel Equipment: Compared with crowded entertainment venues and gyms, people are more willing to participate in home sports or outdoor sports. Small luggage, storage products, luggage and storage products, as well as outdoor sports equipment and travel equipment on the Lazada platform are popular.
Fitness and Sports Goods: As the epidemic has limited people’s opportunities to go to gyms and fitness centers, Vietnamese consumers tend to do fitness activities at home. Therefore, products such as fitness equipment, sports watches, and home sportswear have been widely sought after.
3. Electronic Products and Entertainment: Create a Diverse Home Entertainment Experience
Mobile Phones and Game Accessories: Mobile phones, headphones, speakers and other products have huge demand on Lazada. As people spend more time at home, mobile games have become one of the main entertainment activities for many people. Therefore, mobile game peripheral accessories such as mobile game finger sleeves, cooling fans and game controllers have also become hot-selling products.
Home office and personal electronic accessories: Home office has become a new lifestyle, and Vietnamese consumers have a growing demand for tablets and computer accessories. In addition, personal care electronic products such as hair dryers, hair straighteners, curling irons, etc. are also very popular.
4. Beauty and children’s toys: Categories that meet fashion and family needs
Beauty and personal care: Vietnamese consumers are paying more and more attention to beauty and personal care products. Makeup, skin care products, hair products, perfumes, etc. are very popular on Lazada. With the increasing influence of social media and beauty bloggers, more and more people are beginning to pay attention to beauty products and pursue the fashion and perfection of their personal image.
Children’s toys and children’s products: Family is an important core of Vietnamese society, and the children’s toys and children’s products market has huge potential. The Lazada platform provides various children’s toys, children’s clothing, baby products and other products to meet the needs of family consumers for children’s growth and entertainment.
Overall, as a leading platform in the Vietnamese e-commerce market, the above categories are popular products on the platform. Sellers can pay attention to and actively participate in Lazada’s popular categories to seize the opportunities of the booming e-commerce market in Vietnam.