After opening a store on Jumia, sellers need to understand that the store’s order volume is affected by traffic and conversion rate. Traffic, as a prerequisite for order generation, plays a vital role in the entire sales process. Therefore, sellers need to adopt a series of strategies to increase the traffic of store products to promote more order conversions.
1. Good products bring their own traffic.
In the field of e-commerce, there is a mantra: “Good products bring their own traffic.” So, what is a good product? In short, a good product is a product that meets market demand. The African e-commerce market is currently in a period of rapid growth, consumers are gradually migrating to online shopping, there is still a lot of room for expansion in product categories, and the product life is long.
This involves the concepts of “incremental” and “stock”. The incremental market refers to a market that has been created from scratch, and Africa is an incremental market. Therefore, sellers should seize this opportunity to find good products that “bring their own traffic” and conduct multi-category refined operations on Jumia to accelerate order conversion.
However, a good product may have multiple sellers competing. In this case, it is particularly important to optimize the listing (product listing information), especially the title, main image and pricing.
Title: A good title can attract more search traffic.
Main image: High-quality main images and reasonable pricing can attract more clicks, thereby bringing more traffic.
For novice sellers, Jumia provides a certain degree of traffic support, so sellers should fully grasp the best time to operate the store.
2. Product categories and product weights.
On Jumia, consumers usually look for goods by product categories. Sellers should choose the category that best suits their products to get more “category traffic”. In the category display, the ranking of the product depends on its product weight, which is comprehensively evaluated based on data such as sales and reviews.
Therefore, sellers should choose the most appropriate and segmented category, and pay attention to avoiding problems such as bad reviews and high return rates to improve the ranking of products in the category.
3. Keywords and product titles.
Keywords play an important role in consumers’ shopping needs. Consumers can search for relevant products by entering keywords, which will generate “search display”. In the search display, the ranking of products is also affected by the product weight. Therefore, sellers should use long-tail words in product titles reasonably, because these words have low competition and can improve the ranking of products in searches.
4. Paid advertising on the site.
Jumia provides an in-site paid advertising service called “Sponsored Products”. Sellers can use this service reasonably to increase product traffic and promote order conversion. Especially during the platform’s big promotion period, the advertising effect is better and can reduce customer acquisition costs.
However, sellers should not rely too much on advertising. Instead, they should gradually become familiar with the advertising platform and use advertising to test products and images.
5. Platform marketing activities.
Jumia provides a variety of marketing activities, such as homepage Banner activity position, homepage flash sale activity position and homepage advertising traffic position. These activities can provide a lot of traffic for products. Sellers should pay attention to the merchant manager’s activity notifications in a timely manner and understand the time nodes of the platform’s big promotion activities throughout the year to get more orders.
However, it should be noted that not all products are suitable for all activities, so sellers must meet specific requirements, such as product ratings and price requirements.
In summary, sellers can increase product traffic and order conversion on the Jumia platform in many ways. Choosing good products, optimizing listings, reasonably selecting categories, using keywords, and making full use of paid advertising on the site and platform marketing activities are all effective strategies. I hope these methods can help sellers achieve better performance and increase store product traffic.