Africa, a continent full of opportunities and challenges, is gradually becoming the territory of e-commerce giant Jumia. Jumia, as one of the largest e-commerce platforms in Africa, has swept 14 countries, including Nigeria, Morocco, Egypt, Kenya, Pakistan, Cote d’Ivoire and other places. Each site operates independently and conducts transactions in local currency, becoming one of the first choices for local consumers. Among them, the Egyptian site has a monthly visit volume of up to 3.15 million, which shows its huge market potential. So, as a seller, if you want to open a store on Jumia, what fees do you need to pay?
1. Jumia’s commission fees.
The Jumia platform mainly charges commission fees, and does not charge platform fees, monthly fees or annual fees. The commission fees vary according to the category of goods:
1. Electronic products: The commission rate is 5%.
2. Clothing and other categories: The commission rate is 10%.
3. Nigeria site: The minimum commission is $1. Even if your product commission is less than $1, it will be charged at the standard of $1. There is no such regulation on other sites.
This flexible commission policy provides sellers with more choices and control, allowing them to decide whether to open a store on Jumia based on their product types.
Second, how Jumia calculates shipping costs.
The Jumia platform settles shipping costs directly with sellers, and shipping costs are usually calculated based on the larger of volumetric weight and gross weight.
The calculation formula for volumetric weight is as follows:
Nigeria and Kenya: Volumetric weight = (length cm * width cm * height cm) / 6000.
Egypt, Morocco, Cote d’Ivoire, Ghana: Volumetric weight = (length cm * width cm * height cm) / 5000.
In addition, the platform usually uses the gross weight of the product to calculate customs clearance fees. It should be noted that only Cote d’Ivoire is currently subject to an 18% VAT fee, and other sites will not charge this fee.
Third, common Jumia platform fee issues.
1. Payment method and exchange rate: Jumia platform accepts prepaid payment method, that is, local African consumers need to pay Jumia first, and then Jumia settles the payment to the seller in US dollars. Jumia uses a fixed exchange rate, for example, 1 US dollar is equal to 370 naira (Nigerian currency). Merchants need to adjust prices in time according to the changed fixed exchange rate to reduce losses caused by exchange rate fluctuations.
2. Jumia overseas warehouse storage fees: For international sellers, Jumia provides FBJ (Fulfillment By Jumia) service, free storage fee for the first month, and then 200 naira storage fee per product (priced in naira) per month. However, new merchants need to operate the platform for a period of time before they can apply for FBJ service, because Jumia needs to select hot-selling products suitable for FBJ service based on the sales of new merchants.
In summary, as one of the largest electronic platforms in Africa, Jumia provides sellers with flexible commission policies, transparent freight calculation methods and diversified service options. For sellers who want to conduct e-commerce business in the African market, Jumia is an important platform to consider, and it also provides African consumers with more convenient shopping options. As the African e-commerce market continues to grow, Jumia will continue to play an important role in promoting the prosperity of the African e-commerce industry.