With the rapid rise of the African market, more and more Chinese sellers have begun to turn their attention to Jumia, an e-commerce platform focused on the African market. However, to successfully enter Jumia, sellers need to understand a series of steps and conditions. This article will detail how Chinese sellers can set up a business on Jumia and meet the required conditions.
Part I: Registration steps.
1. Visit the official website: First, visit Jumia’s official website. On the homepage, you will find an option called “Start selling now”, click to enter.
2. Fill in personal information: On the registration page, you need to provide some basic personal information, including phone number, name, etc. In addition, you need to upload a copy of your ID card. This is to verify your identity.
3. Choose a shipping option: During the registration process, you need to answer some questions about shipping. Specifically, you need to confirm whether you can deliver the product to Lagos and whether you are willing to store the product in Jumia’s warehouse. If it is a company opening a store, you also need to provide a business registration number, a legal person company name, and a business registration document. In addition, you need to provide the company’s actual address, city, and state in Nigeria.
4. Select product categories: Next, you need to select the product categories you plan to sell on Jumia. If you already have a store on other e-commerce platforms (such as eBay), you can provide the front-end URL link of the store. Then, read and check the corresponding terms carefully, and finally click “Register Now”.
5. Receive training: Jumia may require you to attend some training courses to understand the rules and operations of the platform. After completing the training, you will receive a verification email to confirm your account.
6. List products: Once the account verification is completed, you can start listing products and officially open a store.
Part 2: Required conditions.
To successfully settle in Jumia, you need to meet some key conditions:
1. Place of residence: As a seller, you must be a resident of Lagos, Nigeria. Jumia requires sellers to have a physical presence in the local area.
2. Register a company: It is best to register a company locally. This can increase your reputation and credibility on the Jumia platform.
3. Bank account: Open a business account at a local bank. This is to process payments and fund flows to ensure smooth transactions.
4. Email address: You need to have a valid email address to communicate with Jumia and receive important notifications.
5. Number of products: Jumia requires sellers to have at least 20 products for sale. This helps ensure that sellers can offer a diverse selection of goods and attract more customers.
Joining Jumia is a potential opportunity for Chinese sellers, but to succeed, you need to follow the above steps and meet the platform’s conditions. At the same time, it is also crucial to understand the needs and trends of the African market, which will help better meet customer expectations and expand the seller’s business. It may take some time and effort to join Jumia, but as your business grows, you will be able to succeed in this market full of potential.