Cdiscount, founded in 1998, is a leader in French e-commerce. Today, it has become one of the most important e-commerce websites in France, with a growth rate that was above the market average in 2013. Cdiscount is not only unique in France, but also operates in Belgium, Germany, Spain, Italy and Luxembourg, building a large European online trading network. Every minute, 114 orders are generated on Cdiscount’s platform, a number that is enough to prove its position in the hearts of European buyers and sellers.
Part of the reason why Cdiscount is so successful is that it provides buyers with large discounts and offers, which always surprise consumers. At the same time, Cdiscount also provides sellers with a variety of marketing and promotional tools, among which the two most important types of advertising are manual advertising and automatic advertising. In the following, we will introduce the advantages and disadvantages of these two types of advertising in depth.
Manual advertising is a type of advertising managed by sellers themselves, with the following characteristics:
Advantages:
1. Personalized settings: Sellers can set advertising according to different products and open different advertising according to actual conditions. This means that sellers can control the display and delivery of ads more precisely.
2. Bidding is determined independently: In manual advertising, sellers can set the bid for their own ads, which allows them to flexibly manage their advertising budgets and ensure the best advertising results within their budgets.
Disadvantages:
1. High time and energy costs: Manual advertising requires sellers to spend a lot of time and energy on keyword optimization, advertising management, and constantly trying new product ads. This can be a cumbersome task for some busy sellers.
2. Requires professional knowledge: Keyword optimization and advertising management require certain professional knowledge and experience, and there may be a certain learning curve for novice sellers.
Automatic advertising is a more convenient advertising type with the following characteristics:
Advantages:
1. Simple and fast operation: Sellers only need to make a simple three-step setting within the ad group to start the campaign. Cdiscount will select the best 200 products based on the store’s performance and automatically match keywords, and the entire process is carried out by Cdiscount’s data analysis.
2. Save time and effort: Automatic advertising reduces the seller’s time investment in advertising management, because keyword matching and ad display are completely dependent on the platform’s automated processing.
Disadvantages:
1. Lack of personalized settings: Automatic advertising does not allow sellers to set the budget and keyword matching for each keyword by themselves. This may cause the advertising effect of some products to be less than expected.
2. Cannot add negative keywords: In automatic advertising, sellers cannot add negative keywords, which means that they cannot exclude ad displays that are not related to their products, which may waste some advertising budget.
On the whole, manual advertising and automatic advertising each have their own advantages and disadvantages, and sellers can choose the appropriate advertising type according to their needs and experience. Manual advertising is suitable for sellers who are willing to invest time and energy in advertising optimization and want to control ad display more precisely. Automatic advertising is suitable for sellers who want simple operation, time-saving and labor-saving, and they believe that the platform’s automated processing can bring them good advertising results.
Whether it is manual advertising or automatic advertising, Cdiscount, as Europe’s leading online trading platform, provides sellers with a wealth of tools and opportunities to help them expand their business and attract more consumers. As Cdiscount continues to innovate and grow, it will continue to play an important role in the European e-commerce market and create more business opportunities for consumers and sellers.