Before answering the question of whether Lazada is cross-border, let’s first understand what cross-border is. Cross-border refers to the connection and communication between two different regions. It includes many forms, such as cross-border e-commerce, cross-border trade and cross-border service provision.
Cross-border e-commerce refers to international business activities conducted through e-commerce platforms, including cross-border transactions, payment settlement and logistics distribution. It breaks down trade barriers between countries, promotes borderless trade, and has a huge impact and change on the world’s economic trade. And the Lazada platform is one of the cross-border e-commerce platforms.
Come to the point, is Lazada cross-border? The answer can be known from understanding the Lazada platform. Lazada is one of the largest online shopping websites in Southeast Asia. Founded in 2012, the Lazada platform is headquartered in Singapore and was acquired by Alibaba in 2017. Lazada’s business scope mainly covers six countries in Southeast Asia, including Thailand, Singapore, Indonesia, Malaysia, the Philippines and Vietnam, with a consumer market of nearly 700 million.
As of now, Lazada’s annual turnover has reached 1 billion US dollars, with an average daily visit volume of 4 million and more than 10,000 merchants on the platform. Lazada’s mobile sales business accounts for more than 50%, including mobile applications and WAP websites. The monthly mobile application download volume can reach up to 300,000 times.
The above content can let consumers know the answer to the question of whether Lazada is cross-border. The development of Lazada, a Southeast Asian e-commerce platform, has the following innate advantages that cannot be ignored:
1. Consumer market: Southeast Asia has the fourth largest GDP and the third largest population in the world, of which the young population aged between 20 and 49 accounts for 45.3%. The Internet penetration rate is also growing, and the popularity of smartphones has led to an Internet penetration rate of 55%. These factors have laid a solid foundation for the rapid growth of the Southeast Asian market.
2. Logistics: Lazada has established a set of its own logistics network in Southeast Asia, with end-to-end logistics capabilities and full control of the supply chain. It has more than 30 warehousing centers in 17 cities and cooperates with a network of partners to have cross-border and “last mile” logistics capabilities.
3. Technology: Lazada is committed to redefining the retail experience with the help of technology. Through the application of real-time data, Lazada can quickly understand the changes in consumer demand. Lazada continues to pursue technological leadership, with the help of Alibaba’s Voyager project, combined with leading technology, to lay the foundation for the large-scale development of future products and technology solutions.
4. Payment: Electronic payment and e-commerce in Southeast Asian countries are in their infancy, and Lazada provides consumers with a variety of payment methods to meet current needs and lead consumers to use convenient and reliable electronic payment methods.
In short, from the above content, is Lazada cross-border? The answer to this question is undoubtedly yes, and the Lazada platform occupies an important force in the cross-border e-commerce market in Southeast Asia, and it is developing rapidly and has certain platform advantages. It is a cross-border platform worthy of merchants’ trust.