Lazada Thailand Men’s Festival is very popular in Thailand. Merchants can find the Thailand event section on the Campaign Page of Lazada University and register on the page to participate in the Thailand Men’s Carnival event. It should be noted that the deadline for merchant registration is July 30, and the event will be held from August 3 to 5.
Merchants who want to attract more consumers at the Lazada Thailand Men’s Festival must first know the consumption characteristics of Thai men. According to relevant reports and research, electronic products, toys, and game supplies are the most popular products for male consumers to buy online. With the rise of the “face value economy”, Thai men are also paying more and more attention to their own image. The younger generation advocates the lifestyle of “urban beauty”, which has led to the rapid growth of the men’s fashion, personal care and beauty market.
It is not enough to understand men’s shopping preferences. It is also necessary to deeply analyze men’s consumer psychology in order to make them actively shop. According to the MBA Think Tank Encyclopedia, men’s consumer psychology has the following two characteristics:
① Men like to buy practical products, pay attention to functions, and have high requirements for quality.
② Men have clear goals when shopping and make decisions quickly. They will remember the style and specifications of the products before buying, and rarely return them.
The next step is to know which products may attract more male consumers at the Lazada Thailand Men’s Festival. The following types of products may stand out at the Lazada Thailand Men’s Festival:
1. Electronic games and smart high-tech products: The launch of new products will attract male consumers who love technology and innovation. This includes electronic game equipment, smartphones, smart watches and other smart devices.
2. Fashion and beauty consumer goods: Male consumers have a high degree of attention in clothing, accessories and personal care. In these areas, the launch of products with fashionable designs and functionality will be welcomed.
3. Outdoor sports products: Automobiles, motorcycles, bicycles, sports and other products are popular among male consumers. Providing high-quality outdoor sports equipment and related peripheral products can attract their attention.
4. Practical electronic products: Male consumers like practical and powerful electronic products. Tablets, mobile phones, cameras, drones and other products are popular in the Thai market.
5. Health and Practical Life Products: During the epidemic, male consumers who are concerned about health may be interested in indoor treadmills, sportswear and other related products. In addition, practical life products such as coffee machines, bottle openers and LED lights are also popular products for male consumption.
6. Men seem to have a childlike innocence at all ages. Car model toys and Lego toys have always been favorite toys of men, especially during the epidemic, when men have more free time to build Lego models. In addition, many men have also mastered the new skill of self-haircut, so wireless hair clippers are popular among men.
7. In the field of fashion, Thai men and women are keen on fashion items. Among men’s fashion products, oversized T-shirts, casual pants, Rayban-style sunglasses and business-style watches are all very popular.
In short, Lazada Thailand Men’s Day is a major event launched by the Lazada platform. It is an opportunity to show the purchasing power of men, so that merchants know that not only women have high purchasing power, but also men have high purchasing power and can become one of the main forces of consumption.