Ozon, one of the largest online retailers in Russia, offers a variety of strategies for sellers to improve their products’ ranking in search results. This article will explore these strategies in depth, including promotion in search results, lowering product prices, collecting buyer reviews, and filling in all product attributes.
1. Promote in search results.
Promotion is a powerful tool that can help sellers improve their product’s ranking in search results. Here are some key steps:
Setting rates: Sellers can influence the ordinal position of their products in search results or catalog pages by setting rates. This means that for specific search queries, you can choose to pay a higher rate to increase the visibility of your products. In the personal center, go to “Advertisements” → “Promote in search results” to set.
Choose keywords: It is very important to choose keywords that are relevant to your products. Make sure the promotion strategy matches the search queries of potential buyers to increase click-through rate and sales opportunities.
Monitor and optimize: Regularly monitor the effectiveness of promotions and optimize based on the data. You can adjust the rates, change keywords, or modify the promotion strategy to adapt to market demand and competition.
2. Reduce product prices.
Price is one of the important factors in shopping decisions. Lowering the price of a product can help get a higher ranking in search results. Here are some relevant points:
Price reduction strategy: The Ozon search engine gives higher rankings to products whose prices have dropped relative to their average price in the last 30 days. This means that the visibility of a product can be improved by regularly reducing its price.
Average price impact: The average price of a product will gradually decrease with each price drop, so the effect of this strategy will weaken over time. Therefore, sellers need to carefully formulate a price reduction strategy to balance the relationship between price and profit.
Regular price adjustment: Sellers should regularly check the prices of their products and adjust them according to changes in market competition and demand. This helps to stay competitive.
3. Collect buyer reviews.
Buyer reviews are crucial for the ranking of products in search results. Here are some key steps on how to collect buyer reviews:
Provide point incentives: To encourage buyers to post reviews, you can provide point rewards. Points can be used to exchange for discounts or other benefits, which helps attract more buyers to participate in reviews.
Active interaction: Actively interact with buyers and respond to their questions and concerns. Active customer service can inspire buyers to leave positive reviews.
Provide high-quality goods and services: Make sure that goods and services meet or exceed buyers’ expectations. High-quality goods and excellent services will receive more positive reviews.
Ask for honest feedback: Encourage buyers to provide honest feedback, whether positive or negative. This helps build trust and makes the brand more popular.
4. Fill in all attributes of the product.
Complete product information helps improve rankings in search results. Here are the relevant points:
Detailed description: Fill in a detailed description of the product, including specifications, functions, features and other information. Provide enough information so that potential buyers can fully understand the product.
High-quality images: Upload high-quality product images to show the appearance and details of the product. Clear images help buyers make purchasing decisions.
Specifications and features: Provide the specifications and features of the product, including information such as size, weight, and materials. This helps buyers find products that meet their needs.
Price and availability: Make sure the price and availability information of the product is accurate. Inaccurate information can lead to unhappy buyers.
Conclusion:
Ozon provides sellers with a variety of strategies to improve their product rankings in search results. Whether through promotions, pricing strategies, actively collecting buyer reviews, or providing detailed product information, sellers have the opportunity to increase their products’ visibility and sales opportunities. Understanding and applying these strategies is essential to achieving business success on the Ozon platform. By continuously optimizing and adapting to market needs, sellers can improve their product rankings in search results, attract more buyers, and achieve greater sales success.