As an Amazon seller, it is very important to comply with the rules and policies of Amazon’s cross-border e-commerce platform. Only by complying with the platform rules and policies can Amazon sellers ensure the normal operation of the store and the unaffected sales of goods. At the same time, it is also necessary to avoid Amazon being punished for violations and affecting the seller’s reputation. Amazon sellers need to pay attention to the following matters:
1. Product quality and safety.
Sellers must ensure that the products sold meet Amazon’s quality and safety standards and must comply with local laws, regulations and standards. In addition, sellers should pay attention to ensuring the safety of product materials and comply with product safety and labeling requirements. Prevent products from being dangerous or potentially risky.
2. Accuracy of product information.
Sellers need to provide clear, accurate and detailed product information to ensure that customers can understand product features, specifications, uses, functions and other information. At the same time, in order to prevent complaints and bad reviews caused by inaccurate product information, sellers need to avoid using false, exaggerated or misleading product descriptions and images.
3. Delivery and distribution
Sellers must comply with Amazon’s delivery and distribution requirements to ensure that orders can be delivered to customers in a timely manner. If the seller chooses to use the FBA service, it is necessary to package and mark the goods in accordance with Amazon’s regulations to ensure that the inventory can be delivered to the Amazon warehouse in a timely manner. The seller should also pay attention to the risks in the delivery process, such as damage and loss of goods, and need to intervene in time to deal with and resolve them.
4. Returns and after-sales service.
The seller needs to provide timely and professional after-sales service, including handling returns, complaints, solving problems, refunds, etc. Sellers should comply with Amazon’s return and after-sales service policies, minimize complaints and negative reviews, and improve customer experience. Using Amazon’s official FBA service can avoid this risk.
5. Intellectual property and infringement issues.
The seller needs to ensure that the goods do not infringe on the intellectual property rights and rights of others, including patents, trademarks, copyrights and designs. To avoid being complained or punished by Amazon, the seller needs to regularly check the store and the products sold, and avoid using the intellectual property rights of others or trademarks or designs that are too similar to other brands.
6. Honesty and compliance.
The seller must operate in good faith and comply with all applicable laws, regulations and standards. Sellers should strictly abide by Amazon’s rules and policies, prohibiting price fixing, false reviews and billing. Sellers must maintain business ethics and integrity and actively build brand reputation.
7. Finance and taxation.
Sellers must ensure that financial and tax records comply with all applicable regulations and standards. Sellers must comply with Amazon’s financial and tax policies, including declaration and tax payment.
During the operation of the store, cross-border sellers may encounter various problems, such as low store conversion rate and no traffic. At this time, it is necessary to increase the sales of the store through marketing means such as advertising. You can choose a third-party service platform for advertising placement, advertising management and other operations. There are a variety of tools to choose from to help cross-border sellers and enterprises successfully go overseas.