Domestic sellers who run stores on Lazada are also very concerned about the sales of their products. However, not every seller knows how to check sales. This article will introduce how to check sales on Lazada and provide some useful tips and tools to assist sellers in sales analysis.
First of all, it is important to understand that Lazada cannot directly view the sales of products. Unlike domestic platforms such as Taobao and Tmall, if you want to view product sales, you can only obtain it through other channels. This requires sellers to use other indicators to roughly judge the sales of products.
A common method is to judge sales by the number of reviews. Although you cannot directly see the sales of products, you can check the number of reviews for products. The number of reviews divided by an average review rate (generally between 70% and 80%) can give you the approximate sales of the product. However, it should be noted that it does not mean that there is no sales without reviews. Some new products may have relatively low sales, and buyers may be lazy and have not commented for the time being. Therefore, sellers need to continue to observe and judge in combination with other factors. For some special product categories, this method may have less reference value.
In addition to the number of reviews, sellers can also use third-party tools for sales analysis. There are many third-party tools on the market that can help Lazada sellers analyze competitive products. These tools can provide various data such as trends and sales of competitive products. Sellers can analyze and compare their own products by comparing the sales of top-ranked products to understand the market competition. These third-party tools can provide more comprehensive and in-depth sales data, and sellers can choose the tools that suit them according to their needs.
In addition, Lazada also provides industry market services, which sellers can purchase and activate. Industry market services mainly analyze products in the entire industry, especially top-ranked products, so that sellers can understand the situation of the industry and see what level their product sales are at. This service requires payment, but it can provide sellers with more comprehensive industry data and competitor analysis reports.
In addition, sellers can also use some built-in tools and resources provided by Lazada to conduct sales analysis. These include sales reports, data analysis and other functions. These tools can help sellers better understand the sales of products in their stores and compare and analyze them.
In summary, to view the sales of products on Lazada, sellers can view them by judging the number of comments, using third-party tools, or opening industry market services. Although Lazada does not provide a function to directly view product sales, sellers can still obtain certain sales information through a combination of various methods in order to better operate their stores. Sellers should flexibly use these tools and techniques to continuously analyze and evaluate sales data in order to develop more effective sales strategies, increase product sales, and succeed in a highly competitive market.
It should be noted that sales volume is only an indicator. Sellers should also pay attention to factors such as product quality and market demand, and conduct a comprehensive assessment based on their own situation. Through continuous learning and improvement, sellers can continuously improve their sales capabilities and provide consumers with a better shopping experience.